Thursday, September 12, 2013

Frequently asked Twitter Marketing related questions

Twitter Marketing
Twitter is one of the social media giants that is being used to promote and advertise products/services on a wide scale. Seeing its reach and frequency coupled with the presence of a large number of influential users, this platform is being used by every other brand today.
Twitter is one of those platforms which stayed unknown for a while, famous celebrities and other worthwhile people have made this website famous and known. Twitter marketing is being done by almost every brand in todays date. It is considered to be a social networking platform which carries with it exceeding values and credibility. Brand managers derive useful insights from such platforms. Success is assured and the brand can be seen soaring high.

Twitter is though not as effective as Facebook it still holds its own position in the market and caters to those target groups that have an intellectual bent.

The frequently asked questions on Twitter are:

 30. Buying Likes
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Wednesday, September 11, 2013

Common Facebook Marketing Questions

Facebook Marketing



Facebook has transformed into a marketing hub in the past few years. It has become a gambit of all advertising and promotional activities, used by both established and new brands. It has been observed that brands are preferring this medium of marketing owing to its widespread reach and the valuable insights that it provides which function in a way to benefit the brand as a whole.

Using Social Media campaigns and strategies one can effectively market a product/service that can create an awareness about the commodity coupled by the arena of increased sales and profits of the brand. Building relationships and maintaining them is easy and helpful to the brand on Facebook. It has been noticed that the effect Facebook marketing has on the users is far more than any other platform/website. Brands carry out user engagement campaigns that can enable brands to create a niche of loyal targets that can be relied upon in the long run.

Apart from everything else it is important that a brand manager creates a relevant approach of the brand, seed valuable users and input the correct type of content and graphics to be able to use the potential of facebook to the fullest.
Going through the various online portals and forum we came across a number of frequently asked questions that hold great importance for a brand.

20. PPC
30. Techniques to Increase Facebook Likes
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Saturday, September 07, 2013

Mobile Application Testing Resource

Mobile Application Testing
Mobile application testing is a vast and upcoming field. With the demand of mobile apps and their ever constant high supply growing stronger, the mobile app market has become interestingly crowded. On one hand users have an app to protect their mobile phones and identity and on the other hand they are also offered apps to reach other mobile phone users data or hack their cell phones. And for every utility, they have a bucket full of mobile apps offered on app stores to choose from. In such a competitive scenario, it thus becomes important to have a superior product totally aligned to your users’ requirements and likes. This is where User behavior analytics comes into picture. If you know what clicks with your users, you have mapped the path of success. The question, however, arises that how do you proceed. Thus, Optimimo comes to app developers’ rescue.
Optimimo provides a range of testing features for user behavioral analytics and feedback. These include A/B testing, Multivariate testing, Usability Surveys, Navigational Flowcharts, Heat maps, etc. With the help of these tools, you can uniquely test user behavior for your app and optimize your app to get the maximum number of conversions. So dig in and enjoy reading through a detailed know how of all these tools to help your app climb the route to success.
 
A/B Testing

Multivariate Testing

Heatmaps & Clickmaps

Navigation Flow

Usability Survey

Upgrade Popup
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Thursday, September 05, 2013

Benefits of Pinterest Marketing

There is so much traffic over the internet that most of the brand entities are lost in the rush. They fail to establish an identity for themselves. In this very respect, many such platforms are gaining momentum to participate in the rat race and sway away users from the functioning and crowded websites.
Platforms like Tumblr, Pinterest undoubtedly carry a lot of potential, with time users are realising the benefits and features that these social networking platforms can offer and are being lured towards them to a varied extent. According to a survey conducted on the social media, facebook is losing the charm it once held that attracted people towards it. Many new platforms have crept in with the dream of taking its place and you never know, they might just be successful.
Pinterest is definitely a website which has many valuable features to provide its users with pictures and images given the prime most concern here. Reports derived from comScore (an American Internet analytics company) says that by January 2012 Pinterest had 11.7 million users that increased to 25 million by the end of 2012. As per Reuters and comScore, in July 2013 the website had 70 million users and the count is still exceeding exponentially. Following are the reasons that portray how Pinterest is all ready to kill the traffic of all other platforms.


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Social Media Marketing of Movies

social media
Gone are those days when movie promotions meant putting up posters of the movie throughout the major cities and metros and using traditional forms of media like newspapers, pamphlets, television and radio ads to promote the film. The trend has completely changed now. Nowadays movies have transformed into commodities, marketing  managers of these films are using  social media domain to spread the word and market the movie effectively.
Today, when the marketing budget is made for any film a big part of the revenue is kept aside for social media marketing and social media campaigns. These strategies are being used for making impactful identities of the films on the social media. It has been found that this particular domain has the power of making or breaking a film depending upon the way it is used and what features are deployed to the social media pages.



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Sunday, September 01, 2013

How to grow your business using Tumblr

Nowadays users are trying to venture into new platforms on the social media  and are marketing their products on this domain. There is a shift observed these days wherein people are looking out for new platforms, in this respect those websites that offer unique features are making huge benefits. People are trying to use these new websites in order to figure out their potential and what can they offer to maximize their brand’s value.
Today we shall spend some time discussing the platform Tumblr and what value can it add to your brand and help to grow your business better.
 1.   Engaging Audience
For brands the most important thing is to generate traffic and bring users to the page. Tumblr provides useful features to interact with users and subsequently influence them. On Tumblr you can share posts and links that bring more users to your page. One of the innovative features of this platform is that you can also put up ‘quotes’ that have the power of going viral easily. Engaging people to your page is easy on Tumblr.
2.   Pictures as important weapons
Tumblr like all other platforms allows you to post and upload pictures; the only difference there is, in Tumblr you can see pictures prominently. It is easily visible and the size of images is quite large as compared to other platforms. Generally users pay more heed to pictures. Brands can easily upload their products which will receive a lot of traffic and help to increase your followers largely.
 3.   Tags are useful
Tags in Tumblr are quite similar to ones like in Facebook but here there is an option of tracking tags and searching users via tags. Just like Facebook and Twitter, Tumblr tags are used to track trending topics and issues. As it is observed that the tags on Tumblr help brands to be ranked at respectable positions on Tumblr itself as well as the other search engines across the web. Brands should use as many tags as they can. This is one of the most innovative and comparatively easy ways to grow your business.
4.   Concentrate on content
As mentioned above, tags on this website are useful in increase the ranking of your brand manifold on Tumblr as well other search engines. The content helps in generating those tags and bringing in traffic. Also, effective content is important to create interesting blogs that are a very big plus point of this website. You can create your own blog on Tumblr and exchange valuable information with your users and followers. People prefer brands that are easy to understand and their content is self explanatory.
 5.   Spread and share your blog
Blogs are very important for a growing as well as an established brand. It brings users to your page fast and gives them an insight on what your brand is. Tumblr gives you the option of sharing and creating your own blogs. These have the power of adding enormous value to the brand and eventually take your business to great heights.

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How influential is your Klout score

The Social Media domain never stops amazing people. Every now and then it comes up with something new and innovative. Though an old and established player in the market, Klout is yet another social networking platform which shall be discussed today.

What is Klout?
Klout is a social networking website that studies your presence on the social media,  depending upon the activities done by you on the domain. In other terms it calculates your social media influence by analysing the updates done by you and the reaction of others towards it.
Klout gives you a score between 1-100 according to the comments and posts updated by you and also provides you an insight of all interactions and responses made by people in lieu of your updates. The most striking feature of the website is allocating scores to each individual, the score keeps people active on the platform and keeps the website alive. For many users the concept of scoring is confusing and is beyond their understanding.

What are Klout scores?
Klout scores are the points given to each person by analysing 10 different networks over 90 day period. The most important websites that influence the scores are Facebook, Twitter- the two social media giants, Google+, Instagram, Linkedin etc. These range between 1- 100 with 100 being the maximum score given to the most influential people on the social media. Barack Obama has active Facebook and Twitter profiles and a Klout score of 99, now that is massive. Right?

How influential are Klout scores?
Higher the Klout score higher is the social media influence of an individual/brand. Klout scores in many ways define an brand’s activities on the social media and also portrays whether it will gain consumers or are not. Nowadays brands have identities on every social networking website and their score speaks volumes about the brand’s hold on the domain. Since the score is affected by the brand’s interaction on the web, users and customers can easily analyse the brand’s success rate by assessing the score properly.  Perks are also provided by Klout for high scores. With Klout Perks you can receive great products or experiences just for being yourself.

How does Klout help brands?
Social Media Marketing of brands is an integral part  of the domain. As we know that Klout gives scores to all social media entities,these brands seek ways to increase their score such that more customers feel the urge of using their products/services. This particular fact gives the brand managers a push to work better on the online media in  order to increase their Klout score. Brands can increase the traffic on their pages and also raise the bar of revenue generated by them.

Source: http://blog.socialappshq.com/2013/08/31/how-influential-is-your-klout-score/
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Case Study on Michael W. Smith

Case Study on Michael W. Smith

About
Michael Whitaker Smith is an American contemporary Christian musician, who has charted primarily in the contemporary Christian and occasionally in the mainstream charts.
Focus
Michael Whitaker Smith has huge fans on Facebook and has segmented targeted fans as he is an artist, Christian and Worship Leader. So, marketers had a challenge to involve all of them or bind audience via contest on page.
Michael Whitaker Smith –“Sweepstakes Campaign” 
Michael W. Smith ran a campaign using SocialAppsHQ’s Sweepstakes App for profile positioning and add more fans in their list. Fans had to fill-up the given form and signup for the page.
Results
Michael W. Smith’s Sweepstakes campaign receives over 2700 entries and attracts huge number of people to their fans page.
You can also use SocialAppsHQ’s best social media marketing applications for your profile marketing on leading social media websites and create your fan following through it.
Cheers,
SocialAppsHQ

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Saturday, August 31, 2013

Let us be fortune tellers – Who will win Pakistan’s Election?






  • 46.5% of all conversations are around Imran Khan’s party

  • Twitter and Facebook is where the action is!Twitter (43%) and Facebook (22%) are driving most of online conversations

  • Asif Ali Zardari & Imran Khan are well Loved Asif Ali Zardari Imran Khan Nawaz Sharif Pervez Musharraf

  • Asif Ali Zardari has lot of support from the fans especially because he was able to complete term. Also, Benazir Bhutto’s death has driven lot of sympathy

  • Imran Khan is well loved but his anti- corruption plank is frequently under attack based on tickets he is issuing to. • People are reacting very negatively to Pervez Musharraf overall

  • 5. People talk about it all the time!Articles like “Judiciary equally responsible for Musharrafs self exile” and“Asif Zardari’s rare appearance in Karachi” caused the chatter to increase onWed at 9 AM UTCNote: This is based on one week of data

  • 6. Imran Khan and Corruption are driving conversationsImran Khan’s PTI is driving a lot of activityCorruption &Violence are bigissues

  • 7. Pakistanis living abroad are major driversLot of conversations happening are outside Pakistan about elections Note: Limited data set available with geo-tagging

  • 8. Summary of Pakistan’s Elections- Imran Khan’s party has a great presence on all social media channels compared to otherparties. He is also well loved for his movement against corruption.- However, Asif Ali Zardari has higher positive sentiment and there are groups on web thatare getting created by individuals around driving support for Mr. Zardari.- Pervez Musharraf and Nawaz Sharif do not have that kind of support especially as theyspent years outside Pakistan due to one reason or, another.- Based on online activity so far, Asif Ali Zardari and Imran Khan are two front runners-Note: – Only 15.3% of Pakistan’s population is online – Data was collected over 1 week period.







via SocialAppsHQ Blog http://blog.socialappshq.com/2013/08/31/let-us-be-fortune-tellers-who-will-win-pakistans-election/
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