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Top Selling Books in India - Feb 2015

1.       Pokemon: Essential Handbook by Inc Scholastic,Cris Silvestri

2.       Teacher Record Book by Teacher Created Resources Staff,Teacher Created Materials,Ruth Young

3.       Cracking the Coding Interview: 150 Programming Questions and Solutions by Gayle Laakmann McDowell

4.       The Berenstain Bears and Too Much Junk Food

5.       Me Without You by Lisa Swerling,Ralph Lazar

6.       From Babylon to Timbuktu: A History of the Ancient Black Races Including the Black Hebrews

7.       Have You Filled A Bucket Today?: A Guide To Daily Happiness For Kids by Carol Mccloud, David Messing, Merrill Lundgren

8.       Quick Flip Questions for the Revised Bloom Taxonomy by Linda G. Barton

9.       World Peace Diet: Eating For Spiritual Health And Social Harmony by Will Tuttle

10.   The Three Little Pigs by Patricia Seibert

11.   Cisco CCNA Routing and Switching 200-120 Official Cert Guide Library by Wendell Odom

12.   NIV Compact Bible – Black by Biblica

13.   Divergent by Veronica Roth

14.   What’s Out There?

15.   365 Bible Promises to Bless Your Heart by Christian Art Gifts,Christian Art Publishers

16.   Happy, Happy Chinese New Year!

17.   Luther’s Small Catechism, with Explanation

18.   The Door in the Wall

19.   Dragon Rider by Funke Cornelia

20.   KJV Paperback Large Print Psalms by American Bible Society

21.   The Pursuit Of Holiness by Gerald Bridges,Jerry Bridges

22.   Marketing Metrics: The Definitive Guide to Measuring Marketing Performance

23.   The Strangest Secret by Earl Nightingale

24.   Gmat Critical Reasoning Bible: A Comprehensive Guide For Attacking The Gmat Critical Reasoning Questions by David M. Killoran

25.   Abba’s Child: The Cry Of The Heart For Intimate Belongingexpanded Edition: New Preface And Discussion Guide By The Author by Brennan Manning

26.   Secrets Of The Secret Place: Keys To Igniting Your Personal Time With God by Bob Sorge

27.   Dear Zoo: A Lift-the-Flap Book by Rod Campbell,Rod Campbell

28.   Lent for Everyone, Mark, Year B: A Daily Devotional by N. T. Wright

29.   Daily Light for Your Daily Path: Devotional Scripture Readings for Every Morning by Christian Art Gifts

30.   Yoga Anatomy, 2e by Leslie Kaminoff

31.   My Best Mathematical And Logic Puzzles by Martin Gardner

32.   Parenting With Love And Logic (Updated And Expanded Edition) by Foster Cline,Jim Fay

33.   Built to Last: Systemic Plcs at Work by Richard Dufour,Michael Fullan

34.   Living with Intensity: Understanding the Sensitivity, Excitability, and Emotional Development of Gifted Children, Adolescents, and Adults

35.   The Master Key System by Charles F. Haanel

36.   The Story of Ferdinand by Munro Leaf,Robert Lawson

37.   Cross Stitch For Beginners (Leisure Arts #2072) by Leisure Leisure Arts

38.   The Discipline Of Grace: God’s Role And Our Role In The Pursuit Of Holiness by Gerald Bridges,Jerry Bridges

39.   Secret Sedona: Sacred Moments In The Landscape (Special Scenic Collection) by Larry Lindahl

40.   RACEWAY BOOK, STUDENT EDITION, SING SPELL READ AND WRITE, SECOND EDITION (Sing, spell, read & write : a total language arts curriculum, 36 steps to independent reading ability) by MODERN CURRICULUM PRESS

41.   33 Days to Morning Glory by Fr. Michael E. Gaitley,MIC

42.   Celebrating Chinese New Year: Nick’s New Year by Heather Phillips,Rosa Drew

43.   Drawing on the Right Side of the Brain: 4th Edition by Betty Edwards

44.   Shepherding a Child’s Heart

45.   A Praying Life: Connecting With God In A Distracting World by Paul E Miller

46.   KJV Deluxe Gift & Award Bible (DiCarta Pink) (King James Bible) by Barbour Publishing

47.   Words of Jesus: For Everyday Living by Christian Art Gifts,Christian Art Publishers

48.   A Quick Guide to Reaching Struggling Writers, K-5

49.   Mary’s Way of the Cross

50.   Barron’s GRE Math Workbook, 2nd Edition by Blair Madore,David Freeling

51.   My Utmost for His Highest: Value Edition by Oswald Chambers,James Reimann

52.   The Hard Goodbye (Sin City, Book 1: Second Edition) by Frank Miller

53.   Flying For Her Country: The American And Soviet Women Military Pilots Of World War Ii by Amy Goodpaster Strebe

54.   The Pipe Fitter’s and Pipe Welder’s Handbook

55.   The Way of the Cross for Children

56.   The Merchant Of Venice (No Fear Shakespeare Series) by Sparknotes Editors,William Shakespeare

57.   The Quiz Book for Couples by LoveBook,Kim Chapman,Kim Chapman

58.   The 5 Love Languages: The Secret To Love That Lasts by Gary Chapman

59.   The Wounded Heart: Hope For Adult Victims Of Childhood Sexual Abuse by Dr Dan B,Pllc Allender

60.   Trusting God: Even When Life Hurts by Gerald Bridges,Jerry Bridges

61.   How To Draw 101 Animals by Dan Green,Top That!

62.   Pack Up Your Troubles by Pam Weaver

63.   Oedipus Rex (Dover Thrift Editions) by Sophocles

64.   Pro Tools 101: An Introduction to Pro Tools 11 (with DVD) by Frank D. Cook

65.   Essential Oils for Pregnancy, Birth & Babies by Stephanie Fritz

66.   Consoling The Heart Of Jesus – Prayer Companion by Michael Gaitley

67.   Haitian Creole Bible (Creole Edition) by American Bible Society

68.   Passport2purity Travel Journal Replacement Kit by Dennis Rainey,Barbara Rainey

69.   The Way of the Cross by Fulton J. Sheen

70.   Eat-Taste-Heal: An Ayurvedic Cookbook For Modern Living by Daniel Rhoda,Johnny Brannigan,Thomas Yarema

71.   Peter Pan Step into Reading (Disney Peter Pan) by RH Disney

72.   Valentine’s Day Dognapping

73.   Something Beautiful

74.   A 4Picture Book Of Helen Keller (Picture Book Biography) by David A. Adler,John Wallner

75.   The Metamorphosis by Franz Kafka

76.   New St. Joseph Weekday Missal

77.   Cyberpower And National Security (National Defense University) by Franklin D Kramer,Franklin D. Kramer,Stuart H. Starr

78.   The Complete Pokemon Pocket Guide: Vol. 1 by Viz Media

79.   Word Problems Grade 2 (Kumon Math Workbooks) by Kumon Publishing

80.   Brown Bear, Brown Bear, What Do You See?

81.   Spencerian Penmanship (Theory Book plus five copybooks) by Platt Rogers Spencer

82.   Think And Grow Rich. Complete Reprint Of The 1937 Bestselling Classic. Includes Self Analysis Test & “Fifty Seven Famous Alibis” by Napoleon Hill

83.   How To Draw 101 Monsters: Easy Step-By-Step Drawing by Dan Green

84.   Psalms-OE-Saint Joseph

85.   The Reason Why

86.   Stepping Up: A Call To Courageous Manhood by Dennis Rainey

87.   Renovation of the Heart: Putting On the Character of Christ by Dallas Willard

88.   My Life As a Baby

89.   Theory of Spencerian Penmanship

90.   What Got You Here Won’t Get You There: How Successful People Become Even More Successful by Mark Reiter,Marshall Goldsmith

91.   Kriya Secrets Revealed: Complete Lessons and Techniques by J C Stevens

92.   Real-Life Discipleship Training Manual: Equipping Disciples Who Make Disciples by Avery T Willis Jr,Bill Krause,Brandon Guindon,Jim Putman

93.   Painting Portraits by Anthony Connolly

94.   Bonjour Tristesse by Francoise Sagan

95.   Welcome Risen Jesus: Lent and Easter Reflections for Families by Sarah Reinhard

96.   The Three Billy Goats Gruff (Keepsake Stories) by Carol Ottolenghi

97.   Data Structures and Algorithms Made Easy: Data Structure and Algorithmic Puzzles, Second Edition by Narasimha Karumanchi

98.  The Fac e Of Imperialism by Michael Parenti

99.   Facing The Facts: The Truth About Sex And You (God’s Design For Sex) by Brenna Jones,Stan Jones 100.   Letters to a Young Poet by Rainer Maria Rilke

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Launch of Price Lists for various Mobile Brands

Just launched a view for users to see prices for a particular brand e.g. mobiles that belong to Samsung or some other brand like Nokia.

1. Samsung Mobiles
2. Nokia Mobiles
3. LG Mobiles
4. Motorola Mobiles
5. Sony Mobiles
6. HTC Mobiles
7. Blackberry Mobiles
8. Apple Mobiles
9. Acer Mobiles
10. Dell Mobiles
11. Spice Mobiles
12. Micromax Mobiles

Take a look and let us know your feedback. All the phones are brand new!

Update – Social Media Monitoring will become a paid only product

Although, we wanted to continue our free offering of social media monitoring, the cost of maintaining it has skyrocketed with over 100,000 keywords tracked by tens of thousands of users.

Also, cost of storing open-ended unstructured data for years has taken a toll by bloating into tens of TBs of data stored in RDS/Elastic Search/S3/EBS etc.

So, we have decided to do the following –

1) Free users will no longer be able to create social media monitoring profiles.

2) Current free users will also not be able to see their data starting Monday unless they upgrade.

3) Daily monitoring email updates will continue but if you at any time want them stopped, simply delete your monitoring profiles from the Monitoring section.

These changes will roll out over the weekend.

Please do let us know if you have strong opinions on this. Else, please upgrade

Thx for continued support.

Chief Trouble Maker

Rajat Garg

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Coca Cola Campaign brings Happiness from Air

Social Media has been the one stop destination for a majority of campaigns that have the power and the capability of driving maximum attention and loyalty towards the brands. There have been many successful social media campaigns over the years.

Youtube has now become one of the most prevalent social networking platform to share campaigns that can help brands to spread their message across and bring in valuable feedback from its viewers.

So was the case with the social media campaign that we are going to discuss today.

Coca Cola, the famous brand that needs no recognition launched a youtube video to spread happiness. The campaign was based out in Singapore when the skies were filled with red boxes of happiness as remote-controlled #CokeDrones took flight, dropping off refreshment and words of encouragement to more than 2500 guest workers around Singapore. Thousands of cans of ice cold Coke, along with genuine messages of gratitude, to workers at high-rise construction sites around the country, providing a refreshing break, lifting spirits and bringing cheer to appreciative recipients.

Themed “Happiness from the Skies,” the project sought to build much needed bridges between Singaporeans and the city-state’s 1.3 million-strong guest worker population that comprises about one third of the country’s entire workforce. The largest group of foreign laborers is made up of guest workers that come from as far away as India, China, Bangladesh and Myanmar.

Leonardo O’Grady, ASEAN Director of Integrated Marketing Communications, Coca-Cola Singapore said, “At Coca-Cola we are in the business of sharing happiness all around the world. So when Ogilvy came to us with the innovative idea of combining Coke with drone technology to connect two segments of the community, who rarely interact, to share a special moment of happiness, we could not resist the temptation to give it a go.”

The campaign has proved to be great, just within a week from when it was uploaded the video has 283,361 views which means that the video took an excellent start and is supposedly going to do well in the coming times as well. This video has not only affected the traffic but has given Coke a better image even further.

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The All New Facebook Audience Network

Facebook has been venturing into many new arenas lately and has had a strong impact on the advertising and branding market as well. The social media giant Facebook has launched its mobile ad network called Facebook Audience Network so developers can make money without having to sell their own ads, do their own targeting, handle measurement, or route payments. Now this has given maximum power in the hands of the advertisers such that they can with a small piece of code run campaigns on the platform or they can work directly with Facebook to create native ad units that feel like a natural part of their user experience.

Although this new feature has not yet rolled out, developers can sign-up for Facebook Audience Network or talk to their ad rep about getting early access. The program, or the new network will roll out next month and will start with advertisers interested in buying app install and engagement ads. Facebook revealed that it will cut out a minimal portion and pay the rest to the developers, those the company wouldn’t reveal exactly how much its cut will be.

All this seems to provide the basic framework that would once again make Facebook an important social media marketing hub. Eventually Facebook plans on integrating other marketing objectives including website traffic or ecommerce purchases. Existing Facebook advertisers can start pushing their ads to Audience Network with a single click since they use the same creative as News Feed Ads. The ads come in three formats: standard IAB banners, standard IAB interstitials, and native ad units. Facebook says the ads are “designed to help marketers meet key business objectives, like driving app installs and engagement.”

The launch represents a big shift in how Facebook’s business works, from monetizing engagment on its own properties to earning money from its ad targeting data elsewhere. Until now, Facebook’s revenue has essentially been directly proportional to how many ads it showed in the News Feed and how many users visited. Lets wait and watch what happens once this is rolled out.

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