Urban Decay Pinterest contest

SocialAppsHQ.com has been constantly analysing the impact social media campaign are generating on the status of brands in the current marketing scenarios. There are all sorts of products and services that are making use of the social media domain to market themselves in a way that helps them in deriving fruitful results other than promoting the brand well.

Some of the common websites that are used on a wide scale by brand managers are Twitter and Facebook, these two social media giants are being exploited by brands for running various social media campaigns that are giving them insightful results. Some brands are also venturing into not so new platforms like Pinterest.

Urban Decay, an American based cosmetic brand company. The company organised a social media campaign on Pinterest which is still running. In February 2014, the brand started a competition on Pinterest and offered a chance to win tickets to the Coachella music festival. The competition required the followers to create a pinboard called ‘Electric Festival Style with UD’ then pin the looks they would wear at this year’s music festivals. They must also follow Urban Decay on Pinterest and submit their email address via an online entry form.

Participating in the competition is also easy. To participate in Get Electric With Urban Decay- show us your festival style contest, one must have an account with Pinterest . Thereafter the user can easily navigate to the brand’s page on the platform and follow some simple steps to be a part of the competition community.

Being a viral theme in its own, the campaign was able to garner a lot of traffic to the website as well the brand’s Pinterest entity. The brand has almost 50,000 Pinterest followers so its an excellent forum on which to host the competition and it has already received hundreds of entries, which makes it a data capture success if nothing else.

Not only were they able to widen their databases with email ids of various users but they were also able to direct a lot of users to their website thereby increasing the traffic to their website manifold. The campaign is still running full swing and is expected to generate many more followers and help the brand to grow.

Social Media Campaigns that involve competitions have always attracted a larger audience as compared to the other kinds of marketing initiatives.

via SocialAppsHQ Blog http://ift.tt/1kYH7Xt