How influential is your Klout score

The Social Media domain never stops amazing people. Every now and then it comes up with something new and innovative. Though an old and established player in the market, Klout is yet another social networking platform which shall be discussed today.

What is Klout?

Klout is a social networking website that studies your presence on the social media,  depending upon the activities done by you on the domain. In other terms it calculates your social media influence by analysing the updates done by you and the reaction of others towards it.

Klout gives you a score between 1-100 according to the comments and posts updated by you and also provides you an insight of all interactions and responses made by people in lieu of your updates. The most striking feature of the website is allocating scores to each individual, the score keeps people active on the platform and keeps the website alive. For many users the concept of scoring is confusing and is beyond their understanding.

What are Klout scores?

Klout scores are the points given to each person by analysing 10 different networks over 90 day period. The most important websites that influence the scores are Facebook, Twitter- the two social media giants, Google+, Instagram, Linkedin etc. These range between 1- 100 with 100 being the maximum score given to the most influential people on the social media. Barack Obama has active Facebook and Twitter profiles and a Klout score of 99, now that is massive. Right?

How influential are Klout scores?

Higher the Klout score higher is the social media influence of an individual/brand. Klout scores in many ways define an brand’s activities on the social media and also portrays whether it will gain consumers or are not. Nowadays brands have identities on every social networking website and their score speaks volumes about the brand’s hold on the domain. Since the score is affected by the brand’s interaction on the web, users and customers can easily analyse the brand’s success rate by assessing the score properly.  Perks are also provided by Klout for high scores. With Klout Perks you can receive great products or experiences just for being yourself.

How does Klout help brands?

Social Media Marketing of brands is an integral part  of the domain. As we know that Klout gives scores to all social media entities,these brands seek ways to increase their score such that more customers feel the urge of using their products/services. This particular fact gives the brand managers a push to work better on the online media in  order to increase their Klout score. Brands can increase the traffic on their pages and also raise the bar of revenue generated by them.

Source: http://blog.socialappshq.com/2013/08/31/how-influential-is-your-klout-score/