Gone are those days when movie promotions meant putting up posters of the movie throughout the major cities and metros and using traditional forms of media like newspapers, pamphlets, television and radio ads to promote the film. The trend has completely changed now. Nowadays movies have transformed into commodities, marketing managers of these films are using social media domain to spread the word and market the movie effectively.
Today, when the marketing budget is made for any film a big part of the revenue is kept aside for social media marketing and social media campaigns. These strategies are being used for making impactful identities of the films on the social media. It has been found that this particular domain has the power of making or breaking a film depending upon the way it is used and what features are deployed to the social media pages.
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