Social Media has been the one stop destination for a majority of campaigns that have the power and the capability of driving maximum attention and loyalty towards the brands. There have been many successful social media campaigns over the years.
Youtube has now become one of the most prevalent social networking platform to share campaigns that can help brands to spread their message across and bring in valuable feedback from its viewers.
So was the case with the social media campaign that we are going to discuss today.
Coca Cola, the famous brand that needs no recognition launched a youtube video to spread happiness. The campaign was based out in Singapore when the skies were filled with red boxes of happiness as remote-controlled #CokeDrones took flight, dropping off refreshment and words of encouragement to more than 2500 guest workers around Singapore. Thousands of cans of ice cold Coke, along with genuine messages of gratitude, to workers at high-rise construction sites around the country, providing a refreshing break, lifting spirits and bringing cheer to appreciative recipients.
Themed “Happiness from the Skies,” the project sought to build much needed bridges between Singaporeans and the city-state’s 1.3 million-strong guest worker population that comprises about one third of the country’s entire workforce. The largest group of foreign laborers is made up of guest workers that come from as far away as India, China, Bangladesh and Myanmar.
Leonardo O’Grady, ASEAN Director of Integrated Marketing Communications, Coca-Cola Singapore said, “At Coca-Cola we are in the business of sharing happiness all around the world. So when Ogilvy came to us with the innovative idea of combining Coke with drone technology to connect two segments of the community, who rarely interact, to share a special moment of happiness, we could not resist the temptation to give it a go.”
The campaign has proved to be great, just within a week from when it was uploaded the video has 283,361 views which means that the video took an excellent start and is supposedly going to do well in the coming times as well. This video has not only affected the traffic but has given Coke a better image even further.
via SocialAppsHQ Blog http://ift.tt/1soVxCi
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