The new wave of technology favors mobile apps in a more better and a more advanced manner. Mobile applications is the newest technology that is getting at par with the social media, especially internet. As we know that marketers keep finding new and innovative strategies to reach their target audience and build loyal relationships, mobile apps have become their new personal favorites.
Mobile applications have become an essential part of mobile marketing. Through apps, you can deliver rich and contextual content to any customer who downloads the experience and develop a more personal relationship with your customer based on usage insights. Getting your users to successfully download your app is the first step in establishing this relationship; but, it is not enough to ensure consistent usage. The conversation must be maintained so that the app and the brand continue to serve as important elements in the consumers’ daily lives. That’s where a push mobile marketing strategy comes in.
This is where the role of push messages comes in, they are used to send segmented and custom messages directly to the home screens of app users, including breaking headlines, sports scores, gaming challenges, news updates, functionality enhancements and context-aware messages. These are more or less types of alert messages which are used by marketers to remind their customers about the existing and the new features that they can leverage. Push notifications cannot be avoided or missed and they are good attention seekers.
Once dominated by mobile messages, push notifications have not only entered the arena but has taken over normal mobile messages completely. Currently the use of mobile apps (nearly for every possible thing) has increased manifold. If two years back there were 100 smartphone users now there will be 1000. Consumers have downloaded 25 billion mobile apps on their iPhones, iPads, and other Apple devices. Another 10 billion apps have been downloaded from the Android app store by owners of phones running Google’s Android operating system. With such facts and such a progressive growth brand managers have found the key to all their branding relate issues.
Using the technology and the potential of push notifications, Avenue, a fashion retailer for real-sized women, was able to achieve an ROI of over 6,600%, as well as drive in-store traffic and increase sales. The campaign consisted of weekly promotions that effectively motivated subscribers to visit the store for the latest fashions. Avenue was able to accomplish these results through rich media messaging. With this innovative technology, subscribers were sent image-based coupons with an effective call to action that produced high engagement rates.
Nowadays there are so many agencies who are solely working to create push messages/notifications for brands such that each click converts a prospective user into a loyal customer. Mobile apps are the future of technology and mobile marketing is the future of all branding and promotion activities that are done in lieu of a brand. Keeping this in mind push notifications are working well and will continue to deliver some insightful results in the times to come.
via SocialAppsHQ Blog http://ift.tt/SvYMxo
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