Facebook has been venturing into many new arenas lately and has had a strong impact on the advertising and branding market as well. The social media giant Facebook has launched its mobile ad network called Facebook Audience Network so developers can make money without having to sell their own ads, do their own targeting, handle measurement, or route payments. Now this has given maximum power in the hands of the advertisers such that they can with a small piece of code run campaigns on the platform or they can work directly with Facebook to create native ad units that feel like a natural part of their user experience.
Although this new feature has not yet rolled out, developers can sign-up for Facebook Audience Network or talk to their ad rep about getting early access. The program, or the new network will roll out next month and will start with advertisers interested in buying app install and engagement ads. Facebook revealed that it will cut out a minimal portion and pay the rest to the developers, those the company wouldn’t reveal exactly how much its cut will be.
All this seems to provide the basic framework that would once again make Facebook an important social media marketing hub. Eventually Facebook plans on integrating other marketing objectives including website traffic or ecommerce purchases. Existing Facebook advertisers can start pushing their ads to Audience Network with a single click since they use the same creative as News Feed Ads. The ads come in three formats: standard IAB banners, standard IAB interstitials, and native ad units. Facebook says the ads are “designed to help marketers meet key business objectives, like driving app installs and engagement.”
The launch represents a big shift in how Facebook’s business works, from monetizing engagment on its own properties to earning money from its ad targeting data elsewhere. Until now, Facebook’s revenue has essentially been directly proportional to how many ads it showed in the News Feed and how many users visited. Lets wait and watch what happens once this is rolled out.
via SocialAppsHQ Blog http://ift.tt/1l1cQbt
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