ICICI’s conventional pocket app

Social Media by far is one of the most sought after domains and platforms to carry out certain promotional and marketing activities. We at SocialAppsHQ.com analysed the impact social media has had on various brands and services and we were overwhelmed by the outcome of the results. Brands have been using the potential of this domain and have been deriving fruitful results as well. The latest trend is to increase followers and likes by adding substantial value to their facebook and twitter entities.

A similar concept was used by the ICICI brand, not all financial institutions are making an impactful use of the social media strategies but this time ICICI has come out victorious. The bank created an app for Facebook to allow its users to carry out certain non financial transactions via the social networking website. Using the app, ‘Pockets by ICICI Bank‘, customers can carry out wide range of non-financial transactions including viewing a summary as well as a mini statement of savings bank account, knowing credit card details and getting demat holding statements. Also a customer can open fixed or recurring deposit, order a cheque book, stop a cheque payment and upgrade debit card, the lender said in a statement.

Now this app has some very important and essential credentials that can be used by any user. Basically it targets the youth, the app is such that has allowed the users to find easy ways to carry out much of their bank related work on Facebook.

Facebook’s entity of the brand thus saw a rise in the user activities and a direct rise in the number of likes and people talking about. Its essentiality increased on the domain and people resorted to more of ICICI bank accounts. The Bank launched ‘Your Bank’, its app on Facebook that allows customers to their savings account details and statements while on Facebook, as well as to order a cheque book and upgrade debit card.

The app also allowed users to carry out some unique features as well that added to its value manifold. It enabled users to transfer funds and share details easily. Also a part of it enabled the users to book movie tickets easily.

Along with all the added benefits, security concerns were also given a check and were looked after carefully. The app took the bank a way ahead on the social media domain and further added much authenticity to it.

It is one of the most used and liked apps that ICICI has ever come up with. It regulated all the other online payment systems and brought much fame. Although the bank carried out no social media campaign it was still able to install its place in the market using the social media domain by incorporating a very different strategy and process.

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END7- end 7 neglected tropical diseases by 2020

We at SocialAppsHQ.com have been trying to evaluate the social media campaigns that have made a difference on the domain. Not only brands and organisation require effective social media strategies to excel but non profit organisations working for the upliftment of the society as a whole are also making thorough use of the domain to derive useful insights and in turn help their organisation to grow.

END7 is also one such organisation working throughout the world to combat the seven most deadly tropical diseases which have been neglected till now. These diseases have been neglected always until now and have proved to be fatal for many as well. The seven diseases which include Hookworm, trachoma, elephantiasis, snail fever, roundworm, river blindness and whip worm have affected 1 in 6 people worldwide, including over half a billion children. They have these deadly parasitic and bacterial diseases living and breeding in their bodies which is only reducing their number of days on Earth.

The Global Network for Neglected Tropical Diseases, an initiative of the Sabin Vaccine Institute created a video to first make people aware about the existence of such diseases and thereafter recorded their reactions on seeing what they saw. They are working with partners such as the Bill & Melinda Gates Foundation, World Health Organization (WHO), and various drug companies, among others, END7 is the first international advocacy campaign that aims to raise awareness of the seven most common NTDs and the resources necessary to eliminate them.



Upon seeing the video all celebrities and other people were left stunned and shocked. This particular video was then uploaded on Youtube, the initiative’s entity was created on as many social media platforms possible and the impact was huge.

The campaign relies heavily on social media, not only to educate the general public about these diseases, but also to provide a two-way platform for engagement, transforming our audience from followers to a constituency that is also part of the solution.

£60,000 of donations were received on the first day after the video was released, 300,000 people watched the clip and it created a wide scale awareness and many more celebrities have now joint in to help the cause. The organisation is accepting donations in cash and kind and is utilising the resources to their maximum potential.

With all the support and care from the pharmaceutical companies and celebrities other than the concerned organisations, the cost of treating a particular disease has reduced. The work is only limited to distributing the pills and setting up treatment programs that communities can run themselves. The task is achievable and eradicating the seven most deadly diseases from the world will automatically reduce the transmission of infections making the planet a healthier place to stay.

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Taco Bell Snapchat Campaign

For sometime now Snapchat has been referred as the most upcoming platform that can be used as the most appropriate source to carry out brand campaigns and brand promotions. As hyped as it is, the social media app now has some of the most famous brands using it to market/launch their products and services to their fans who are a fan of theirs on Snapchat.

Though not very old, Snapchat has been able to build a strong user base for itself in the a limited amount of time. Snapchat’s popularity also increased when the social media giant Facebook approached it with a huge offer and subsequently the offer was denied and put back by the social media app company. Since then Evan Spiegel, CEO, Snapchat and the platform has been making news for some reason or the other. Keeping in mind the campaigns that have been launched on the platform, Taco Bell, an American chain of fast-food restaurants is still making use of the platform to promote its dishes and new launches.

Taco Bell is one of the first major brand to venture into Snapchat marketing. The brand joint Snapchat for the launch of its Beefy Crunchy Burrito, a new addition to the taco bell kitchen. The joining of the brand on Snapchat was publicised on Twitter when they tweeted from their official taco bell account saying;

Taco Bell director of social and digital Tressie Lieberman said, “People are obsessed with Beefy Crunch Burrito so Snapchat seemed like the right platform to make the announcement. Sharing that story on Snapchat is a fun way to connect with the fans that we are thrilled to have. It’s all about treating them like personal friends and not consumers.”

The fans responded to Taco Bell’s post by uploading images which were there for 10 seconds. The platform is suitable to increase fan engagement and encourage the users to actively participate in the brand’s Snapchat entity. Not much has been done as far, but it seems that the app as well as the brand are trying to venture into new details and they might soon come up with something more exciting.

As considered earlier the speculation of Snapchat being a sexting tool will always be there and Taco Bell as a company to hold social media campaigns, had similar doubts. But even though Taco Bell was the first major company to experiment with the medium, New York-based frozen yogurt chain 16 Handles was Snapchatting back in January. Though it did not get a lot of benefits from the platform it was able to create a fan base on Snapchat which is supposedly huge and active.

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Starbucks Mobile Payments

All types of businesses require some amount of social media promotions and strategies that could help shape it in the best possible cast. One of the premier brands of today, Starbucks has used the all new concept of mobile marketing to its full potential and have moved ahead to become the pioneers of using mobile apps, specially made to cater to their unique user base.

Although in the smartphone era, mobile phones have become more than a necessity. Considering the impact and the growing usage of the device, using it for effective promotional strategies and social media campaigns will not be a bad idea. All said and done, the concept of mobile marketing did not hit the market for long until some brands opted to take the risk and eventually came out with flying colors.

One of these bands is Starbucks. Mobile makes up 10 percent of Starbuck’s total U.S. revenue. With about four million customers using their mobile phones to pay for their coffee, which was expected to double by the end of 2013. According to the first quarter reports, 10 million customers are using the mobile payment app to pay for food and coffee purchased from the famous coffee chain in the world.

According to Gene Signorini, vice president of mobile insights at Mobiquity, “By watching what they get right, and even what they might get wrong, other companies can adapt these lessons to their own specific business requirements and become fast-followers in mobile payments.” Starbucks has definitely set very high standards in front of the many other brands by enabling such a massive hit with their mobile payment app.

Adding to the long list of benefits that a customer may derive by using the app are the reward points that are added to a customers account every time he makes a purchase. During the first-quarter of 2014, Starbucks processed more than 40 million new Starbucks cards, representing $610 million in the United States and Canada.

Although off late the brand has been facing certain errors and issues with its mobile app. With concerns about the registered customers credentials, and Starbucks’ insecure handling of sensitive user information in their iPhone app, there were raised eyebrows on the app. But as it seems and as the reports indicate there has not been much of a difference.

The team is for sure taking the necessary steps to ensure that none of their customers feel cheated and are happy with their association with Starbucks. Keeping aside all other issues and problems, Starbucks has proved to be one of the leading companies that has effectively used mobile marketing as a way to promote their brand as a whole.

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Make a Wish Foundation- the SF Kid Campaign

Some campaigns take place in the real world but generate so many mentions on the social media that they become an integral part of the social ecosystem. The social media domain surely has space for all sorts of activities that people do and provides them with ample amount of space to showcase as well. The social networking platforms are definitely are a boon in this arena.

Campaigns in general have the power of generating awareness and a varied degree of liking for that particular product, service or for that matter an organisation, as is the case with this particular campaign. Make A Wish Foundation, a non-profit organisation that helps to serve the less fortunate children in more than 50 countries.

This particular does not account to a number of children together but to Miles, a five year old child who is suffering with Leukemia and is currently in remission. The organisation wanted his dream of becoming the savior of the Gotham City come true, he wanted to be the Batman who would help people and take away their pain and miseries to come true.

The entire San Francisco became a part of this season’s most heart warming experience, the city was designed as the Gotham city, people cheering for their saviour when he came in his Batmobile.

Ready for action! #sfbatkid http://ift.tt/1lGcc2S

— patricia wilson (@pilarwish) November 15, 2013

Miles left for his voyage to save the city and return victorious to the city hall. That one full day, Miles attended phone calls responding to people who wanted his help. As per the plan he was first called to a busy street in the city where a woman was tied up on the train tracks. After getting her safely off the tracks he went ahead to accomplish his further tasks. After the tough rescue operation the Bat Kid went after the man who was behind the naive device, the Riddler. Catching hold of him he handed the Riddler to the police. Even Barack Obama was found encouraging the little saviour as he kept on moving ahead without any fear.

#FollowFriday RT @SFWish: Here he comes!!!! #SFBatkid http://ift.tt/1g9o7EW — Barack Obama (@BarackObama) November 15, 2013

After the eventful day and many other tasks completed, the Bat Kid headed to the city hall to collect his key to the city. Even the President recorded a message for him on Twitter.

RT @WhiteHouse: President Obama’s message to #SFBatKid —> https://t.co/0IkcSIrbq8

— Ryan Broderick (@ryanpbroderick) November 15, 2013

The entire campaign was shared online, with lakhs of views and comments flooding in from every corner of the world. As successful it was in San Francisco, so was the social media campaign successful all around the world through the social media. The hashtag #SFBatKid was a trending topic which gained a large momentum all around the globe.

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Share a Coke Campaign

Famous products and services are also making full use of the social media domain. Well established and big players in the market are till date utilising the power of social media to promote and advertise their products and bring about a steady change, pushing them in the forward direction. Social Media Campaigns work in the favour of such brands and help them to prosper even more.

The campaign that we are discussing over here was done for a brand that is amongst the top few ones dominating the market in that particular sector- CocaCola. The Share a Coke Campaign started last year in the month of August in Australia.

Research revealed that even after a strong brand presence, dominance in the market at various geographical locations, there were many teens who hadn’t even tasted Coke. Also, despite healthy brand tracking data, teens and young adults hadn’t enjoyed a COKE in the previous month alone.

As such the brand wanted to increase their consumption rate and thereby increase the number of people who open a coke at every happy occasion. To acheive the same, the company ran a campaign, designed by the creative team at Ogilvy, Australia, wherein the company printed some of the most common first names on the bottles/cans giving them a more personalised approach. The campaign will also allow people to get their customised bottles made. At every centre the crew will be present ready to help the people out and also helping them edge the name of their choice on the bottles/cans.

The idea behind doing so was that in the digital world, the way we connect has changed. We had to jump start some real conversations – with people you may have lost touch with, or were yet to meet. In such a scenario nothing reminds you more of someone than their first name. Hence, the campaign.

The campaign brought great results, in just the first three months of the campaign the young Adult consumption increased and Australians began to drink Coke for the first time, or for the first time in over a year.The brand was able to achieve millions of impressions on Facebook along with more than tens of thousands of virtual Coke cans shared.Tens of thousands custom COKE cans printed at Westfield Shopping Centres and the campaign had gone viral. People of other countries were still wondering about what Coke was up to when it busy implementing one of the most successful campaigns it has ever done.

Seeing the impact of the campaign and the building interest of many people worldwide the campaign has now spread all around the world. The campaign is about to be held in Johannesburg, Mpumalanga in February and March as of now. There is no doubt on the fact that the campaign has been a wonderful experience for the company as well as the people. The personalised coke bottles and cans have substituted many gifts and presents since the time of its inception.

Statistically traffic on the Coke Facebook site increased by 870% and the Facebook page grew 39%. In Australia, Coke is the number one most talked about Facebook page and it is the 23rd globally. Seventy-six thousand virtual Coke cans were shared online and 378,000 custom Coke cans were printed at local Westfield malls across the country. It was one of the most famous and the most successful social media campaigns.

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The Absolut Unique Access

Initially the extent of social media was only limited to social networking websites like Facebook, Twitter, Google+ etc. With the advent of innovative and user friendly mobile applications that use internet connection to function, things have been changing. Once the space that was dominated by the websites is now being ruled by these mobile apps which are turning out to be as promising as ever.

One of the biggest player in this respect is WhatsApp, a mobile application that has left every other app behind with more than millions of downloads the app has become a sensation. It allows a user to share pictures, audios and videos other than sending the usual texts when connected to an internet providing service. Even after its success in the market brand managers did not resort to the service to carry out campaigns and promotional strategies, totally neglecting the potential that the app carries. Specially the reach and frequency of the app that can do wonders for a brand and this is exactly what Absolut, the premium Vodka brand realised and used.

The very first WhatsApp campaign was done by Absolut with the help of which they were able to launch their new product successfully. By the end of this social media campaign they were able to generate 600 contacts and over 1000 unique images, videos, and audio messages that were created by the people who participated in the campaign.

The new range of 4 million Vodka bottles, each with a design different from the other was to be launched at a party to be hosted by the company at Argentina.

To spice things up, the brand set two passes for the common public that would allow them to enter the party. These two passes were up for grabs and to win them an individual had to please Sven, an imaginary character created by the company. Sven had to be pleased by communicating with him through WhatsApp. Sven had his own Facebook page along with a contact number which was being handled by the community manager.The goal of this campaign was to build awareness and establish a closer line of communication with the brand.

Sven, the so called bouncer of the party received all kinds of messages, videos and creative texts from users that could help them win the passes to the party.

The campaign went viral in no time with hundreds of people trying to persuade Sven to give them the passes. This was the first time any brand had ever used WhatsApp as a medium to promote the launch of a new product and the campaign helped the company achieve its target by effectively engaging customers and building a buzz in the community.

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Managing Media Mayhem with Relationship Marketing Software

In today’s business dynamic, managers are no longer just managers of people; they are managers of brands. While the people you oversee can be valuable assets, they can also represent a potential threat. In your efforts to build and protect your brand image, it is often necessary to delegate production and communication tasks to your subordinates. For many, this can be a daunting proposition. Every publication, every email, every tweet or Facebook share is a reflection of your brand after all. So, how can a manager both protect the integrity of a company’s brand as well as empowering their employees to confidently and competently represent the company to the public?

The answer to this question can be a difficult one. How can you as a manager apply your personal brand to work you are not responsible for? Ultimately, the buck stops with you if things go south. With all of the media channels available and the massive audiences within a keyboard’s reach, managing communications alone seems like an insurmountable challenge. I imagine many of you reading this can attest to the headaches social media can bring to your day to day operations whether in the form of poor company communications, lack of engagement, or employee misuse.

With mass media there may come massive headaches. However, if managed effectively, these channels can be a tremendously valuable asset. Customers expect engagement, prompt communication and a company community. If you can provide all of that, then you are on your way to effectively setting yourself apart and boosting your business and brand to new heights.

The key to bringing it all together is literally bringing it all together (your communication channels that is). Start working smarter and simpler and consolidate your various outlets in one conveniently accessible platform. This is all made possible by an enterprise marketing tool called a relationship marketing platform. Equipped with this amazing interface, managers can consolidate various communications (both internal and external) in one universally accessible location as well as issues directives, establish constraints and maximize overall efficiency across the board.

Realistically, this increased capacity and optimized operations will free you up from being a micromanager to being a macromanager. Make a big impact on the big picture by establishing intelligent constraints and a system of autonomy and transparency under which your employees can thrive. With the capacity to send relevant information to the right people and equip your brand reps with the right tools, you can take a more hand off approach to management.

With the framework laid, and the platform set (both literally and metaphorically) your people can focus on doing what they do best. Whether that is creating contests and ideas for social media engagement projects, creating quality content for distribution, or maintaining consistent customer communications; self-sufficiency breeds success. With effective direction, collaboration, automation and by utilizing technology to its full potential, your company can establish a brand that lives on the cutting edge and provides real, tangible value in the form of direct, consistent communication. The applications for both internal and external branding here are endless. To read more about the experiences of businesses who have used this interface, and the results they experienced, read more here.

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