Some campaigns take place in the real world but generate so many mentions on the social media that they become an integral part of the social ecosystem. The social media domain surely has space for all sorts of activities that people do and provides them with ample amount of space to showcase as well. The social networking platforms are definitely are a boon in this arena.
Campaigns in general have the power of generating awareness and a varied degree of liking for that particular product, service or for that matter an organisation, as is the case with this particular campaign. Make A Wish Foundation, a non-profit organisation that helps to serve the less fortunate children in more than 50 countries.
This particular does not account to a number of children together but to Miles, a five year old child who is suffering with Leukemia and is currently in remission. The organisation wanted his dream of becoming the savior of the Gotham City come true, he wanted to be the Batman who would help people and take away their pain and miseries to come true.
The entire San Francisco became a part of this season’s most heart warming experience, the city was designed as the Gotham city, people cheering for their saviour when he came in his Batmobile.
Ready for action! #sfbatkid http://ift.tt/1lGcc2S
— patricia wilson (@pilarwish) November 15, 2013
Miles left for his voyage to save the city and return victorious to the city hall. That one full day, Miles attended phone calls responding to people who wanted his help. As per the plan he was first called to a busy street in the city where a woman was tied up on the train tracks. After getting her safely off the tracks he went ahead to accomplish his further tasks. After the tough rescue operation the Bat Kid went after the man who was behind the naive device, the Riddler. Catching hold of him he handed the Riddler to the police. Even Barack Obama was found encouraging the little saviour as he kept on moving ahead without any fear.
#FollowFriday RT @SFWish: Here he comes!!!! #SFBatkid http://ift.tt/1g9o7EW — Barack Obama (@BarackObama) November 15, 2013
After the eventful day and many other tasks completed, the Bat Kid headed to the city hall to collect his key to the city. Even the President recorded a message for him on Twitter.
RT @WhiteHouse: President Obama’s message to #SFBatKid —> https://t.co/0IkcSIrbq8
— Ryan Broderick (@ryanpbroderick) November 15, 2013
The entire campaign was shared online, with lakhs of views and comments flooding in from every corner of the world. As successful it was in San Francisco, so was the social media campaign successful all around the world through the social media. The hashtag #SFBatKid was a trending topic which gained a large momentum all around the globe.
via SocialAppsHQ Blog http://ift.tt/1g9o7Vb
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