Taco Bell Snapchat Campaign

For sometime now Snapchat has been referred as the most upcoming platform that can be used as the most appropriate source to carry out brand campaigns and brand promotions. As hyped as it is, the social media app now has some of the most famous brands using it to market/launch their products and services to their fans who are a fan of theirs on Snapchat.

Though not very old, Snapchat has been able to build a strong user base for itself in the a limited amount of time. Snapchat’s popularity also increased when the social media giant Facebook approached it with a huge offer and subsequently the offer was denied and put back by the social media app company. Since then Evan Spiegel, CEO, Snapchat and the platform has been making news for some reason or the other. Keeping in mind the campaigns that have been launched on the platform, Taco Bell, an American chain of fast-food restaurants is still making use of the platform to promote its dishes and new launches.

Taco Bell is one of the first major brand to venture into Snapchat marketing. The brand joint Snapchat for the launch of its Beefy Crunchy Burrito, a new addition to the taco bell kitchen. The joining of the brand on Snapchat was publicised on Twitter when they tweeted from their official taco bell account saying;

Taco Bell director of social and digital Tressie Lieberman said, “People are obsessed with Beefy Crunch Burrito so Snapchat seemed like the right platform to make the announcement. Sharing that story on Snapchat is a fun way to connect with the fans that we are thrilled to have. It’s all about treating them like personal friends and not consumers.”

The fans responded to Taco Bell’s post by uploading images which were there for 10 seconds. The platform is suitable to increase fan engagement and encourage the users to actively participate in the brand’s Snapchat entity. Not much has been done as far, but it seems that the app as well as the brand are trying to venture into new details and they might soon come up with something more exciting.

As considered earlier the speculation of Snapchat being a sexting tool will always be there and Taco Bell as a company to hold social media campaigns, had similar doubts. But even though Taco Bell was the first major company to experiment with the medium, New York-based frozen yogurt chain 16 Handles was Snapchatting back in January. Though it did not get a lot of benefits from the platform it was able to create a fan base on Snapchat which is supposedly huge and active.

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