We at SocialAppsHQ.com have been trying to evaluate the social media campaigns that have made a difference on the domain. Not only brands and organisation require effective social media strategies to excel but non profit organisations working for the upliftment of the society as a whole are also making thorough use of the domain to derive useful insights and in turn help their organisation to grow.
END7 is also one such organisation working throughout the world to combat the seven most deadly tropical diseases which have been neglected till now. These diseases have been neglected always until now and have proved to be fatal for many as well. The seven diseases which include Hookworm, trachoma, elephantiasis, snail fever, roundworm, river blindness and whip worm have affected 1 in 6 people worldwide, including over half a billion children. They have these deadly parasitic and bacterial diseases living and breeding in their bodies which is only reducing their number of days on Earth.
The Global Network for Neglected Tropical Diseases, an initiative of the Sabin Vaccine Institute created a video to first make people aware about the existence of such diseases and thereafter recorded their reactions on seeing what they saw. They are working with partners such as the Bill & Melinda Gates Foundation, World Health Organization (WHO), and various drug companies, among others, END7 is the first international advocacy campaign that aims to raise awareness of the seven most common NTDs and the resources necessary to eliminate them.
Upon seeing the video all celebrities and other people were left stunned and shocked. This particular video was then uploaded on Youtube, the initiative’s entity was created on as many social media platforms possible and the impact was huge.
The campaign relies heavily on social media, not only to educate the general public about these diseases, but also to provide a two-way platform for engagement, transforming our audience from followers to a constituency that is also part of the solution.
£60,000 of donations were received on the first day after the video was released, 300,000 people watched the clip and it created a wide scale awareness and many more celebrities have now joint in to help the cause. The organisation is accepting donations in cash and kind and is utilising the resources to their maximum potential.
With all the support and care from the pharmaceutical companies and celebrities other than the concerned organisations, the cost of treating a particular disease has reduced. The work is only limited to distributing the pills and setting up treatment programs that communities can run themselves. The task is achievable and eradicating the seven most deadly diseases from the world will automatically reduce the transmission of infections making the planet a healthier place to stay.
via SocialAppsHQ Blog http://ift.tt/1edM3XE
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