Social Media by far is one of the most sought after domains and platforms to carry out certain promotional and marketing activities. We at SocialAppsHQ.com analysed the impact social media has had on various brands and services and we were overwhelmed by the outcome of the results. Brands have been using the potential of this domain and have been deriving fruitful results as well. The latest trend is to increase followers and likes by adding substantial value to their facebook and twitter entities.
A similar concept was used by the ICICI brand, not all financial institutions are making an impactful use of the social media strategies but this time ICICI has come out victorious. The bank created an app for Facebook to allow its users to carry out certain non financial transactions via the social networking website. Using the app, ‘Pockets by ICICI Bank‘, customers can carry out wide range of non-financial transactions including viewing a summary as well as a mini statement of savings bank account, knowing credit card details and getting demat holding statements. Also a customer can open fixed or recurring deposit, order a cheque book, stop a cheque payment and upgrade debit card, the lender said in a statement.
Now this app has some very important and essential credentials that can be used by any user. Basically it targets the youth, the app is such that has allowed the users to find easy ways to carry out much of their bank related work on Facebook.
Facebook’s entity of the brand thus saw a rise in the user activities and a direct rise in the number of likes and people talking about. Its essentiality increased on the domain and people resorted to more of ICICI bank accounts. The Bank launched ‘Your Bank’, its app on Facebook that allows customers to their savings account details and statements while on Facebook, as well as to order a cheque book and upgrade debit card.
The app also allowed users to carry out some unique features as well that added to its value manifold. It enabled users to transfer funds and share details easily. Also a part of it enabled the users to book movie tickets easily.
Along with all the added benefits, security concerns were also given a check and were looked after carefully. The app took the bank a way ahead on the social media domain and further added much authenticity to it.
It is one of the most used and liked apps that ICICI has ever come up with. It regulated all the other online payment systems and brought much fame. Although the bank carried out no social media campaign it was still able to install its place in the market using the social media domain by incorporating a very different strategy and process.
via SocialAppsHQ Blog http://ift.tt/1hsu4NN
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