In today’s business dynamic, managers are no longer just managers of people; they are managers of brands. While the people you oversee can be valuable assets, they can also represent a potential threat. In your efforts to build and protect your brand image, it is often necessary to delegate production and communication tasks to your subordinates. For many, this can be a daunting proposition. Every publication, every email, every tweet or Facebook share is a reflection of your brand after all. So, how can a manager both protect the integrity of a company’s brand as well as empowering their employees to confidently and competently represent the company to the public?
The answer to this question can be a difficult one. How can you as a manager apply your personal brand to work you are not responsible for? Ultimately, the buck stops with you if things go south. With all of the media channels available and the massive audiences within a keyboard’s reach, managing communications alone seems like an insurmountable challenge. I imagine many of you reading this can attest to the headaches social media can bring to your day to day operations whether in the form of poor company communications, lack of engagement, or employee misuse.
With mass media there may come massive headaches. However, if managed effectively, these channels can be a tremendously valuable asset. Customers expect engagement, prompt communication and a company community. If you can provide all of that, then you are on your way to effectively setting yourself apart and boosting your business and brand to new heights.
The key to bringing it all together is literally bringing it all together (your communication channels that is). Start working smarter and simpler and consolidate your various outlets in one conveniently accessible platform. This is all made possible by an enterprise marketing tool called a relationship marketing platform. Equipped with this amazing interface, managers can consolidate various communications (both internal and external) in one universally accessible location as well as issues directives, establish constraints and maximize overall efficiency across the board.
Realistically, this increased capacity and optimized operations will free you up from being a micromanager to being a macromanager. Make a big impact on the big picture by establishing intelligent constraints and a system of autonomy and transparency under which your employees can thrive. With the capacity to send relevant information to the right people and equip your brand reps with the right tools, you can take a more hand off approach to management.
With the framework laid, and the platform set (both literally and metaphorically) your people can focus on doing what they do best. Whether that is creating contests and ideas for social media engagement projects, creating quality content for distribution, or maintaining consistent customer communications; self-sufficiency breeds success. With effective direction, collaboration, automation and by utilizing technology to its full potential, your company can establish a brand that lives on the cutting edge and provides real, tangible value in the form of direct, consistent communication. The applications for both internal and external branding here are endless. To read more about the experiences of businesses who have used this interface, and the results they experienced, read more here.
via SocialAppsHQ Blog http://ift.tt/1ax4G8S
No comments:
Post a Comment