Now, carry out Twitter Campaigns for free!

Twitter, the microblogging website has become the destination for running various social media campaigns in order to boost up the image of their brand and catalyse their brand’s sales manifold. Twitter is one of those platforms that has emerged out to be a promising space on the social media domain. This is one of the most important reasons that today SocialAppsHQ.com launches a new product that will allow you to create Twitter Campaigns for free.

Its now time for you to go ahead and create a successful Twitter Campaign. The Twitter Campaign that we offer includes the following characteristics;

1. Viral Twitter Campaigns
Like any other viral campaign this particular campaign will also allow you to create a hype for your brand on the social media. The campaign will be coupon based although we are looking forward to create more types of campaigns for our clients. In here, a brand manager will need to set up a tipping point, say 20, as such only after 20 retweets have been done of your campaign on Twitter will the coupon be accessible to the users. One can also set a starting and an ending date for the campaign. This will be a win-win situation for both, brand gets the publicity and the users get the coupon.

2. Offer Twitter Campaigns
These will also be like the Viral campaigns, the only difference will be that a brand manager does not need to set any tipping points or any other likewise data. Once the the campaign goes live, all users can redeem the coupon and make use of it. Just the starting and ending date of the campaign along with the time needs to be set and the Twitter Campaign will be ready. This will also act as a good image building procedure for the brand.

Its easy and it’s free. You just need to log into socialappshq.com and start creating a twitter campaign. All those social media managers who are looking for a quick way to reach out to their target audiences, this is an easy shot. So improve your brand’s presence in the market, begin a campaign today.

All your feedbacks and comments are welcome. For any kind of suggestions please email us at support@socialappshq.com

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The Landrover #Hibernot

SocialAppsHQ.com, while going through various campaigns found that both small and big companies need to utilise the power of social media campaigns in order to maintain their stand in the market and thereby also keep their target audiences entact. As much as the social media domain is used by the new players of the industry, the old established players all exploit it to its fullest extent. The campaign that we are going to discuss today was launched by Land Rover, the famous brand of the British car manufacturer Jaguar Land Rover, which specialises in four-wheel-drive vehicles.

A company as this holds a valuable place in the market and is one of the leaders in the automobile industry yet the brand requires a time to time campaigns and other promotional activities in order to keep the brand at par with its counterparts and other competitors.

In January, the brand launched a campaign in UK, the #Hibernot campaign which centred around an online hub for winter trails, walks and activities up and down the UK. They create an official website for the same, launched with more than 80 Land Rover supported activities that are set to take place in Britain this winter, allowing people to get out and enjoy this ‘grey and pleasant land’. Visitors to the Hibernot site are encouraged to add to this bank of activities, which is curated by Land Rover, by posting images of their own outdoor adventures using the hashtag #Hibernot.

The campaign is different and is helped people to explore trails, the site also maps out a range of dynamic winter drives, researched and written by Lonely Planet authors and interviews with Land Rover ambassadors such as British skier Chemmy Alcott, who epitomise the Hibernot way of life. The weather forecast for the user’s location will automatically show as well as those hibernot activities and features, which are trending in that area.

The campaign was successful and garnered many users who participated with full enthusiasm in this particular social media campaign. The #Hibernot campaign has social at its core but is also supported by traditional media with TV and cinema ads promoting its launch. The campaign was able to influence the people and thereby it was able to enhance the social media entity of the brand on Facebook as well as on Twitter with 102,000 Facebook fans and 77,000 Twitter followers respectively.

Social Media is one such domain that can house all types of creativity helping brand managers to make money out of them. This particular campaign has proved to be beneficial for the brand in more than one ways.

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Be a Tourist in Your Own Hometown

The reality is well known to all now, social media campaigns are the key to success on social media. We at SocialAppsHQ.com have been trying to analyse each and every campaign as closely as possible so that we can give our clients what it takes to be at the top of the list. Social Media is one of those domains that houses all brands and services and yet gives each of them a chance to make space for themselves and outshine. Social Media Marketing and Campaigning are the only tools that can help you achieve this parameter.

There was a time when brands like chains of hotels and tourism boards found it difficult to use this platform and reach out to its target market. The social media campaign that we will discuss today will broaden the horizon of many brands and show how easy it is to create a place for the brand in the social media. The New Orleans CVB along with the hotels of the city launched a campaign in February 2014.

The campaign was done in order to instill the people to visit New Orleans and to encouraged the post-Katrina economy to get back on its feet. For this residents were encouraged to post artistic photos of their favorite daily scenes throughout the city by tagging them with #BeATouristNOLA, and they were entered into a competition to win a “Staycation” wherein winners were treated to free meals and hotel stays in their hometown. The competition gave away eight prizes weekly as per the number of votes by the fellow social media users on instagram.

Instagram marketing plays a vital role when campaigns revolve around uploading pictures and voting factors. Pictures are worth a thousand words, especially in the case of hotels and tourism boards. Hotels can easily increase their fan base by uploading more attractive pictures on the platform. Being a photo oriented campaign on instagram, the ‘Be a Tourist in Your Own Hometown’ campaign was a big success, and provides an inspiring model for unconventional tourism marketing.

The New Orleans Staycation went viral, resulting into many entries with all citizens participating wholeheartedly in the competition. The campaign was not only able to increase the number of followers on its Instagram entity but was also able to garner many tourists in New Orleans which was the basic aim behind the campaign.

By working alongside CVBs, hotels can support their industry while giving their cities the economic fuel necessary to maintain a thriving business climate that will endure for years to come. Hotels and local tourism boards can very well function together and create some successful social media campaigns like this one.

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AMC Giveaways Pinterest Contest

We at SocialAppsHQ.com realised that there was a time when social media campaigns were based on contest formats. People lost and won certain prizes that were given out by the organising company. Now referred as giveaway campaigns, these are such that tend to operate and bring in as much audience possible. Owing to the impact of the prize being given out, users of various social media networking sites register with their credentials giving the company a full-proof database to use.

AMC Theatres is an American movie theater chain owned and operated by AMC Entertainment, Inc., a subsidiary of Chinese conglomerate Dalian Wanda Group. This is one company that is famous for its AMC giveaway contest on Pinterest that helped it gain much acceptance in the market and also increase its database manifold. After analysing the fact that social media campaigns work the best for a brand only when some quotient of contest is added to it, the brand organised a competition on Pinterest, simple and common yet it was able to garner much followers for its Pinterest entity.

A user had to follow certain simple steps to be a part of the contest. All they had to do was to follow the pinboard to stay up to date on the latest AMC contests. When they saw a prize that they wanted to win, they could click on the image which took the visitor to a landing page that collected the contestant’s basic information and preferences. They would win if their name was drawn. The contest was another regular one, with no extra factors or points added to it.



Prizes ranged from movie posters to an autographed director’s chair, but the biggest prize was won by AMC. This Pinterest contest setup is a gift that keeps on giving in the form of increased brand engagement and customer data.

Off Late if we gauge there are a lot more giveaway contests being held under the name of sweepstake contests. These have a larger value and are considered to be way better than the others. The biggest advantage if such campaigns is that it is two way beneficial, if the company becomes the holder of various contact details the users also are able to win valuable prizes. It is thus a win-win situation for both.

Especially with brands like AMC, it becomes all the more easy to audiences towards their social pages and eventually engross them to their newly launched campaigns. Yet AMC’s success has been the best when it carried out giveaways as compared to any other type of social media campaign. The brand’s giveaway page on Pinterest currently has 3,398 followers and an active user base as well. As per the comments and the fans on the page, it is valuable and is liked by many.

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Mobile Marketing Strategies for Mobile Apps

Mobile Apps and Mobile Marketing can thoroughly be defined as major activities that are gaining pace in the current scenario. A keen observation on the same reveals that brand managers and market professionals are looking for new and innovative ways and methods to market their products that will bring a change and will eventually help them bring in more profits.

Mobile marketing brings into limelight mobile advertising. In lieu of hordes of app developers struggling in the market, mobile advertising to promote your app is the need of the hour. Mobile advertising has grown worldwide with revenues leaping a massive 82.8% to $8.9 billion last year from $5.3 billion in 2011. So much so that all apps are now planning ways and strategies to properly sell their apps by way of effective advertisements in other applications.

When it comes to mobile advertising, an app only sells when it has certain unique factors, is easy to navigate and is an asset for people who have it in their smartphones. Following are some of the factors that can help an app to position and promote their app in a better way using mobile advertising.

Go Social

The impact of social media can be felt everywhere. Even mobile apps provide options of going social, sharing the contents and results of it on various social networking websites. In a recent survey, it found that 67.7 percent of mobile users use Facebook at least once daily compared with 54 percent of Facebook’s overall user base that uses it daily. Mobile ads that incorporate social connectivity options perform better than other ads. Major companies have seen a 75 percent increase in engagement for banner ads by adding a social media component. It is rightly said that no one can negate the impact that social media has apps and app advertising processes.

Full page ads

When using the mobile app, users tend to ignore the small scrippets of advertisements that come and go at regular intervals. In order to gain maximum interest and attention of the users, ads that consume the full screen are apt. Full-screen ads offer 100 percent on-screen share of voice, which greatly reduces the number of false clicks that small banners commonly generate. The full-screen format also allows publishers to show fewer ads and does not take up valuable screen space with a banner.

Use multiple traffic sources

There are several types of traffic sources for mobile apps, ad networks, real-time bidding exchanges, social networks, such as Facebook, and more. Using just one source could restrict the reach causing a major part of the audience to be totally unaware about the app. In fact, working with several traffic sources can improve loyal acquisition results by up to five times.

Personalised deals

One of the most important features of a mobile marketing strategy is the ability to identify targeted customers and to provide them with unique and personalized mobile deals, specially the ones that they cannot refuse. Deals should be redeemable directly from the device and should contain large values for the customers in general.

Contextual Ads

Contextual placement has been shown to drive an increase in click-through rates for online display ads. However, the increase is even greater when ads are delivered contextually in mobile. There is a five times higher click-through rate for mobile ads that were aligned with editorial content than the average click-through rate for mobile display ads.

There are numerous ways and methods to carry out mobile advertising activities. These contain large values for the app and also help the app in growing and deriving impactful insights.

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Grey Poupon: Society of Good Taste

Social Media is the one soul answer for many brands that are trying to make it big and also gain pace with the other players in the market. SocialAppsHQ.com’s vivid analysis reveals that even after a brand is well known in the market, it requires to have a strong social media influence. Even brands like Coke which do not need any kind of promotions strives hard to remain amongst the top rated pages on social networking websites.

If we talk about facebook in particular, this one website is such that houses nearly all brand’s fan pages and incurs many social media promotional activities. At any given time there are hordes of social media campaigns that are being run with the aim of increasing the number of likes that a page has, thereby increasing the number of users of a brand. Be it any brand, all want to have as many followers and likes possible.

In such a scenario, if a brand says, It wasn’t so much about quantity of ‘likes’, but the ‘quality’, referring to itself as the most discerning Page on Facebook,” it is bound to make some news and it is bound to get the attention that it deserves. Grey Poupon, a brand of whole-grain mustard and Dijon mustard which originated in Dijon, France did something similar.

The brand announced that they wanted ‘only sophisticated’ people to be a part of their page on Facebook. Accordingly, the brand began searching a user’s profile and timeline and would deliver a refinement score based on things like number of friends, check-ins, likes, and even their use of grammar. Access was granted only to the top percentile who were given exclusive content and rewards. Those who weren’t deemed to be worthy, had their ‘like’ rescinded and were asked to work on improving their profile before applying again.

It was all very tongue-in-cheek rather than being genuinely elitist, but it was effective nonetheless in setting itself apart from the masses. Whether or not people actually care enough about mustard to jump through hoops to ‘like it’, it helped to show how thinking just a little bit outside the box can work wonders for a campaign, and secured them coverage in the likes of the New York Times.

This alternative approach proved to be extremely successful to the tune of 100 million impressions and fan increase of 3000%. With such results and a full proof plan, the brand benefitted a great deal. It was able to garner noteworthy traffic along with creating an image and position for itself in the market.

The brand has catered to the needs of users since 1776 and has been a personal favourite of many in the US. The brand’s activities on Facebook have only added to its unending effort of being a sought after brand in the future as well.

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Urban Decay Pinterest contest

SocialAppsHQ.com has been constantly analysing the impact social media campaign are generating on the status of brands in the current marketing scenarios. There are all sorts of products and services that are making use of the social media domain to market themselves in a way that helps them in deriving fruitful results other than promoting the brand well.

Some of the common websites that are used on a wide scale by brand managers are Twitter and Facebook, these two social media giants are being exploited by brands for running various social media campaigns that are giving them insightful results. Some brands are also venturing into not so new platforms like Pinterest.

Urban Decay, an American based cosmetic brand company. The company organised a social media campaign on Pinterest which is still running. In February 2014, the brand started a competition on Pinterest and offered a chance to win tickets to the Coachella music festival. The competition required the followers to create a pinboard called ‘Electric Festival Style with UD’ then pin the looks they would wear at this year’s music festivals. They must also follow Urban Decay on Pinterest and submit their email address via an online entry form.

Participating in the competition is also easy. To participate in Get Electric With Urban Decay- show us your festival style contest, one must have an account with Pinterest . Thereafter the user can easily navigate to the brand’s page on the platform and follow some simple steps to be a part of the competition community.

Being a viral theme in its own, the campaign was able to garner a lot of traffic to the website as well the brand’s Pinterest entity. The brand has almost 50,000 Pinterest followers so its an excellent forum on which to host the competition and it has already received hundreds of entries, which makes it a data capture success if nothing else.

Not only were they able to widen their databases with email ids of various users but they were also able to direct a lot of users to their website thereby increasing the traffic to their website manifold. The campaign is still running full swing and is expected to generate many more followers and help the brand to grow.

Social Media Campaigns that involve competitions have always attracted a larger audience as compared to the other kinds of marketing initiatives.

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