We at SocialAppsHQ.com realised that there was a time when social media campaigns were based on contest formats. People lost and won certain prizes that were given out by the organising company. Now referred as giveaway campaigns, these are such that tend to operate and bring in as much audience possible. Owing to the impact of the prize being given out, users of various social media networking sites register with their credentials giving the company a full-proof database to use.
AMC Theatres is an American movie theater chain owned and operated by AMC Entertainment, Inc., a subsidiary of Chinese conglomerate Dalian Wanda Group. This is one company that is famous for its AMC giveaway contest on Pinterest that helped it gain much acceptance in the market and also increase its database manifold. After analysing the fact that social media campaigns work the best for a brand only when some quotient of contest is added to it, the brand organised a competition on Pinterest, simple and common yet it was able to garner much followers for its Pinterest entity.
A user had to follow certain simple steps to be a part of the contest. All they had to do was to follow the pinboard to stay up to date on the latest AMC contests. When they saw a prize that they wanted to win, they could click on the image which took the visitor to a landing page that collected the contestant’s basic information and preferences. They would win if their name was drawn. The contest was another regular one, with no extra factors or points added to it.
Prizes ranged from movie posters to an autographed director’s chair, but the biggest prize was won by AMC. This Pinterest contest setup is a gift that keeps on giving in the form of increased brand engagement and customer data.
Off Late if we gauge there are a lot more giveaway contests being held under the name of sweepstake contests. These have a larger value and are considered to be way better than the others. The biggest advantage if such campaigns is that it is two way beneficial, if the company becomes the holder of various contact details the users also are able to win valuable prizes. It is thus a win-win situation for both.
Especially with brands like AMC, it becomes all the more easy to audiences towards their social pages and eventually engross them to their newly launched campaigns. Yet AMC’s success has been the best when it carried out giveaways as compared to any other type of social media campaign. The brand’s giveaway page on Pinterest currently has 3,398 followers and an active user base as well. As per the comments and the fans on the page, it is valuable and is liked by many.
via SocialAppsHQ Blog http://ift.tt/N30nqE
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