Be a Tourist in Your Own Hometown

The reality is well known to all now, social media campaigns are the key to success on social media. We at SocialAppsHQ.com have been trying to analyse each and every campaign as closely as possible so that we can give our clients what it takes to be at the top of the list. Social Media is one of those domains that houses all brands and services and yet gives each of them a chance to make space for themselves and outshine. Social Media Marketing and Campaigning are the only tools that can help you achieve this parameter.

There was a time when brands like chains of hotels and tourism boards found it difficult to use this platform and reach out to its target market. The social media campaign that we will discuss today will broaden the horizon of many brands and show how easy it is to create a place for the brand in the social media. The New Orleans CVB along with the hotels of the city launched a campaign in February 2014.

The campaign was done in order to instill the people to visit New Orleans and to encouraged the post-Katrina economy to get back on its feet. For this residents were encouraged to post artistic photos of their favorite daily scenes throughout the city by tagging them with #BeATouristNOLA, and they were entered into a competition to win a “Staycation” wherein winners were treated to free meals and hotel stays in their hometown. The competition gave away eight prizes weekly as per the number of votes by the fellow social media users on instagram.

Instagram marketing plays a vital role when campaigns revolve around uploading pictures and voting factors. Pictures are worth a thousand words, especially in the case of hotels and tourism boards. Hotels can easily increase their fan base by uploading more attractive pictures on the platform. Being a photo oriented campaign on instagram, the ‘Be a Tourist in Your Own Hometown’ campaign was a big success, and provides an inspiring model for unconventional tourism marketing.

The New Orleans Staycation went viral, resulting into many entries with all citizens participating wholeheartedly in the competition. The campaign was not only able to increase the number of followers on its Instagram entity but was also able to garner many tourists in New Orleans which was the basic aim behind the campaign.

By working alongside CVBs, hotels can support their industry while giving their cities the economic fuel necessary to maintain a thriving business climate that will endure for years to come. Hotels and local tourism boards can very well function together and create some successful social media campaigns like this one.

via SocialAppsHQ Blog http://ift.tt/1dTkUIT