SocialAppsHQ.com, while going through various campaigns found that both small and big companies need to utilise the power of social media campaigns in order to maintain their stand in the market and thereby also keep their target audiences entact. As much as the social media domain is used by the new players of the industry, the old established players all exploit it to its fullest extent. The campaign that we are going to discuss today was launched by Land Rover, the famous brand of the British car manufacturer Jaguar Land Rover, which specialises in four-wheel-drive vehicles.
A company as this holds a valuable place in the market and is one of the leaders in the automobile industry yet the brand requires a time to time campaigns and other promotional activities in order to keep the brand at par with its counterparts and other competitors.
In January, the brand launched a campaign in UK, the #Hibernot campaign which centred around an online hub for winter trails, walks and activities up and down the UK. They create an official website for the same, launched with more than 80 Land Rover supported activities that are set to take place in Britain this winter, allowing people to get out and enjoy this ‘grey and pleasant land’. Visitors to the Hibernot site are encouraged to add to this bank of activities, which is curated by Land Rover, by posting images of their own outdoor adventures using the hashtag #Hibernot.
The campaign is different and is helped people to explore trails, the site also maps out a range of dynamic winter drives, researched and written by Lonely Planet authors and interviews with Land Rover ambassadors such as British skier Chemmy Alcott, who epitomise the Hibernot way of life. The weather forecast for the user’s location will automatically show as well as those hibernot activities and features, which are trending in that area.
The campaign was successful and garnered many users who participated with full enthusiasm in this particular social media campaign. The #Hibernot campaign has social at its core but is also supported by traditional media with TV and cinema ads promoting its launch. The campaign was able to influence the people and thereby it was able to enhance the social media entity of the brand on Facebook as well as on Twitter with 102,000 Facebook fans and 77,000 Twitter followers respectively.
Social Media is one such domain that can house all types of creativity helping brand managers to make money out of them. This particular campaign has proved to be beneficial for the brand in more than one ways.
via SocialAppsHQ Blog http://ift.tt/1o5fSwe
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