Mobile Apps and Mobile Marketing can thoroughly be defined as major activities that are gaining pace in the current scenario. A keen observation on the same reveals that brand managers and market professionals are looking for new and innovative ways and methods to market their products that will bring a change and will eventually help them bring in more profits.
Mobile marketing brings into limelight mobile advertising. In lieu of hordes of app developers struggling in the market, mobile advertising to promote your app is the need of the hour. Mobile advertising has grown worldwide with revenues leaping a massive 82.8% to $8.9 billion last year from $5.3 billion in 2011. So much so that all apps are now planning ways and strategies to properly sell their apps by way of effective advertisements in other applications.
When it comes to mobile advertising, an app only sells when it has certain unique factors, is easy to navigate and is an asset for people who have it in their smartphones. Following are some of the factors that can help an app to position and promote their app in a better way using mobile advertising.
Go Social
The impact of social media can be felt everywhere. Even mobile apps provide options of going social, sharing the contents and results of it on various social networking websites. In a recent survey, it found that 67.7 percent of mobile users use Facebook at least once daily compared with 54 percent of Facebook’s overall user base that uses it daily. Mobile ads that incorporate social connectivity options perform better than other ads. Major companies have seen a 75 percent increase in engagement for banner ads by adding a social media component. It is rightly said that no one can negate the impact that social media has apps and app advertising processes.
Full page ads
When using the mobile app, users tend to ignore the small scrippets of advertisements that come and go at regular intervals. In order to gain maximum interest and attention of the users, ads that consume the full screen are apt. Full-screen ads offer 100 percent on-screen share of voice, which greatly reduces the number of false clicks that small banners commonly generate. The full-screen format also allows publishers to show fewer ads and does not take up valuable screen space with a banner.
Use multiple traffic sources
There are several types of traffic sources for mobile apps, ad networks, real-time bidding exchanges, social networks, such as Facebook, and more. Using just one source could restrict the reach causing a major part of the audience to be totally unaware about the app. In fact, working with several traffic sources can improve loyal acquisition results by up to five times.
Personalised deals
One of the most important features of a mobile marketing strategy is the ability to identify targeted customers and to provide them with unique and personalized mobile deals, specially the ones that they cannot refuse. Deals should be redeemable directly from the device and should contain large values for the customers in general.
Contextual Ads
Contextual placement has been shown to drive an increase in click-through rates for online display ads. However, the increase is even greater when ads are delivered contextually in mobile. There is a five times higher click-through rate for mobile ads that were aligned with editorial content than the average click-through rate for mobile display ads.
There are numerous ways and methods to carry out mobile advertising activities. These contain large values for the app and also help the app in growing and deriving impactful insights.
via SocialAppsHQ Blog http://ift.tt/1fOfk77
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