Social Media is the one soul answer for many brands that are trying to make it big and also gain pace with the other players in the market. SocialAppsHQ.com’s vivid analysis reveals that even after a brand is well known in the market, it requires to have a strong social media influence. Even brands like Coke which do not need any kind of promotions strives hard to remain amongst the top rated pages on social networking websites.
If we talk about facebook in particular, this one website is such that houses nearly all brand’s fan pages and incurs many social media promotional activities. At any given time there are hordes of social media campaigns that are being run with the aim of increasing the number of likes that a page has, thereby increasing the number of users of a brand. Be it any brand, all want to have as many followers and likes possible.
In such a scenario, if a brand says, It wasn’t so much about quantity of ‘likes’, but the ‘quality’, referring to itself as the most discerning Page on Facebook,” it is bound to make some news and it is bound to get the attention that it deserves. Grey Poupon, a brand of whole-grain mustard and Dijon mustard which originated in Dijon, France did something similar.
The brand announced that they wanted ‘only sophisticated’ people to be a part of their page on Facebook. Accordingly, the brand began searching a user’s profile and timeline and would deliver a refinement score based on things like number of friends, check-ins, likes, and even their use of grammar. Access was granted only to the top percentile who were given exclusive content and rewards. Those who weren’t deemed to be worthy, had their ‘like’ rescinded and were asked to work on improving their profile before applying again.
It was all very tongue-in-cheek rather than being genuinely elitist, but it was effective nonetheless in setting itself apart from the masses. Whether or not people actually care enough about mustard to jump through hoops to ‘like it’, it helped to show how thinking just a little bit outside the box can work wonders for a campaign, and secured them coverage in the likes of the New York Times.
This alternative approach proved to be extremely successful to the tune of 100 million impressions and fan increase of 3000%. With such results and a full proof plan, the brand benefitted a great deal. It was able to garner noteworthy traffic along with creating an image and position for itself in the market.
The brand has catered to the needs of users since 1776 and has been a personal favourite of many in the US. The brand’s activities on Facebook have only added to its unending effort of being a sought after brand in the future as well.
via SocialAppsHQ Blog http://ift.tt/1iequtp
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