Social Media has of course provided all kinds of brands and services with an all round platform to highlight their USPs and their features in a way that will get them maximum attention from the users and prospective customers. Every now and then important influential brands reach out to the social media domain to use its complete potential in their favour and derive useful insightful and benefits.
The campaign to be discussed today was started in February 2014, by the most premier cosmetic brand, Maybelline. Maybelline New York is the world’s no.1 makeup brand. The brand has created its image for women who are fun, fashionable and up-to-date always, they always create products in line to their brands core values. And they have done it again with the launch of their new products “30 shades of Pink.”
Maybelline India, a part of Maybelline New York started a campaign in order to promote its new products which resemble 30 shades of pink. On February 25th 2014, Maybelline India ran a Twitter Contest, to promote 30 shades of Pink, where they encouraged users to tweet about why they love colour ‘Pink’ with the hashtag #ILovePinkBecause and the winners would stand a chance to win some of their merchandise. It was a fun ride to see those tweets coming in from various users. The hashtag #ILovePinkBecause was trending the entire day on Twitter for solid 24+ hours.
@MaybellineIndia #ILovePinkBecause it is the color which signifies Women Power
— Sneha Sen (@sensneha) February 25, 2014
The hashtag ILovePinkBecause has been one social media campaign that has made a lot of sensation on Twitter. A lot of conversations relating to Maybelline were made on Twitter and the hashtag peaked on twitter the most since the inception of the contest on 25th February 2014. The topics surrounding these conversations on Twitter yielded a lot more discussions around the hashtag #ILovePinkbecause. And these discussions led to multiple treads of topics, apart from talking about Maybelline and the new Pink products line. Followers related this hashtag to the movie Gulab Gang as that movie is about women empowerment and they associated the color pink with that.
Gulaab Gang stands for daring, fierce & powerful. #ILovePinkBecause #GulaabGang #MorePowerToPink #March7 http://ift.tt/1ibqdAS
— Mushtaq Shiekh (@shiekhspear) February 25, 2014
Combining the excitement of the campaign to other big names like Gulab Gang added to the campaigns success rate as well along with more reach. The surrounding topics not only helped Maybelline but other topics and their corresponding brands to gain a lot of perspective. The campaign on Twitter was able to receive a positive feedback with many famous celebrities and personalities becoming a part of the campaign spreading its roots to other social networking sites like Facebook as well.
This campaign succeeded in educating their followers about their new product, as well as created excitement amongst their followers to participate in the contest with the perk to win something it achieved its objective to create awareness and increase engagement. Maybelline has definitely bought pink back with style and options that have made the pink lovers excited.
via SocialAppsHQ Blog http://ift.tt/1ibqaVJ
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