So there is not a single day when Google has failed to surprise its users. Be it with the creative google doodles or with their out of the box social media products, google has given the people various reasons to fall in love with it. We at SocialAppsHQ.com are no exception to this.
Every now and then there comes up something which amuses the audiences and they get busy using the product or are left spellbound by its features and impacts. This time Google has tried to experiment with their already famous Google maps features. It has been trying to find out ways to make Maps more immersive, but no attempt yet may be as successful as its latest ‘Night Walk’, a guided tour through the streets of Marseille on one vibrant and beautiful evening. Night Walk starts you out in a small alley in the neighborhood Cours Julien and works a lot like Street View. One can look around in every direction and click wherever they want to zoom in or move ahead. In this case, a tour guide will introduce them to the city as one moves along, directing them to look at art, landmarks, and gorgeous views, among much more. At the end of the clip, viewers are invited to continue the journey through an immersive digital tour, which is, in fact, the first ever ‘Night Walk’ with Google Maps.
Night Walk’s goal is to make you feel like you’re right there in the city, and it’s fairly successful for an experience on your computer. The world has been photographed far nicer than what you’d find on the average Street View-road, and Night Walk even plays ambient sounds of the city and quiet guitars and jazz to build the mood. Google’s Night Walk through Marseille can be a lot of fun: you can feel the culture of the city, and you actually get to explore not just spend an evening wandering behind a guide.
It provides a pan view around the 360 degrees and gives the experience of actually being there moving around the city.
The product is quite similar to tour projects that have been launched earlier and have provided live tours to the users with two tourists going from place to place as per your selections. The Google Night Walk is somewhat different with regards to its clarity and video quality along with the user interface which is easy to understand and use.
The project, which was adapted from Christophe Perruchi’s Promenade Sonore #16, “Le Souffleur.” The walk itself is augmented via the Google Knowledge Graph, which adds contextual data and information pulled from the vast semantic database at our disposal. This particular project is a part of the Google Stories campaign, which aims to recount inspiring stories about how Google technology can augment our lives. Such social media campaigns have raised the bar of activities that can be carried out here and have laid a strong impact as well.
via SocialAppsHQ Blog http://ift.tt/PPDgSG
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