Pinterest – a social media network for people to upload, save, sort and manage images, known as pins, and other media content through collections known as pinboards was launched in March 2010. Ben Silberman, Paul Sciarra and Evan Sharp- its founders started with the thought of creating a website that had more to do with the visual content of a conversation. Silbermann and a few programmers operated the site out of a small apartment until the summer of 2011 after he had already approached a magazine company to buy Pinterest from them. Luckily the deal did not work out and slowly yet steadily the website grew. By August 2011 it had become a part of the ‘top 50 websites of 2011’ article.
After brands like PetPlan and Sephora became a part of the platform and benefitted hugely, Pinterest’s credibility began to improve. With its presence on Pinterest, Petplan saw an 87% increase in new site traffic, a 35% increase in page views and a 12.5% increase in insurance quote requests. By using Pinterest Web Analytics to observe the kinds of content that get the most pins and repins, Sephora has come to learn which content will be popular with pinners such as beauty lists, color swatches, and face charts, it was thus able to add a lot of value to its products only to increase its users base further.
The number of users on the website kept on ticking. In January 2012, the website crossed 11.7 million unique users, making it the fastest site in history to break through the 10 million unique visitor mark. Today Pinterest is the third largest social media community only after Facebook and Twitter.
Its like the new buzz on the social media domain and it is the new platform for many social media campaigns. As addictive as it can be, people and brands are going crazy over the platform. Although a part of the social networking arena, the platform has its own lingo which might seem to be a bit tough for beginners. The lingo used means:
- PIN- A pin refers to an individual image added on Pinterest. These pins can be easily added via a website or by choosing the option of uploading a pin on the platform itself. Each pin added using the “Pin It” button links back to the site it came from.
- BOARD- A board is a collection of many pins together. These boards can be categorised the way one wants to. A board can be created on any topic, such as Recipes, Wedding Ideas, Books to Read, Health & Fitness, or Wish List. You can add as many pins to a board as you want and create as many boards as you want.
- FOLLOWING- The following option makes you follow the boards created by other users on the platform. “Following All” means you’ll have all of a user’s new pins on all their boards shown to you in real-time on your Pinterest Home Page.
As per the Pinterest tagline, “A place to organize and share things you love” the platform allows its users to share all images and gives the freedom to give them catchy phrases and captions that adds on to the image quality and impact. Share and store important links that you wish to remember. Next, let’s begin using Pinterest.
Getting started- Creating an account on Pinterest is easy and simple. All you need is an email id to create an entity on Pinterest. There is a small form that you will need to fill, basically you need to put in your credentials here. After filling the form you will see something like this.
Also, the email id that you have used to register for an account on the platform will receive an email to confirm your registration.
Thereafter you need to tell Pinterest about your interests, follow certain boards that are trending on the platform and you are all set to pin your first image. It is always good to follow some influential and successful boards so that one can take help from them in case you get stuck somewhere. Following boards will give you a better idea of the platform and add to your accounts credibility as well.
Once you are done with the initial setting up of your account, all you need to do is get set to go ahead with your first pin.
You can also find other friends on the platform and begin following them.
Create Boards- As stated above, boards are like categories that you can make on Pinterest. They are a collection of many pins all put together which belong to the same genre and type.
Once your board is created and you have entered its description, given it a name and other details, it will appear like this.
The board is all ready! Now, you need to pin new pictures to the board and begin pinteresting. Also, if one needs they can edit the descriptions and the name of the board by just clicking on the ‘Edit Board’ option. You can also send or rather share your board with friends from Facebook, Google and Yahoo on Pinterest. the red ‘pin’ button on the bottom left corner signifies that the board is all set to take its very first pin.
Pin Images- Pinterest is all about pins. Pinning images means uploading new images and pictures to boards. Pinning of images can be done in more than one ways. Pins can be directly added from different websites, you can create pins from personal photos and Pinterest also allows you to repin pictures that already are a part of the platform.
- Pins from other Websites- When you find something on a website that you’d like to pin to a Pinterest board one can easily follow these steps;
Step 1: You first need to make sure that the Red “Pin It” button is a part of your tool bar of your browser. Once it is there the process becomes very easy. On seeing an image on any other website that you wish to pin you just use the tool from your toolbar.
Step 2: The next thing you see will be a pop up on your screens. This pop up will consist of a selection of images that are visible on the screen, you need to make your selection so as to which image you plan on pinning.
Step3: A screen will pop up with your chosen image. Select the board where you want it to appear and add a tittle. Click the red PIN IT button, and your new pin will appear on your Pinterest board.
- Personal photos as pins- Maybe you’ve got your own ideas to share on your Pinterest board. Take photos of how you’ve organized, decorated, or created something in your home, or share scenic photos from a favorite places. Transfer the photos to your computer and upload them to your Pinterest boards. It is easy to do the same, all you need to do is follow these steps.
Step 1: From the top bar of your Pinterest page you need to click on the plus sign to select from a list of options in the drop down menu. From there you select the ‘ Upload a Pin’ option.
Step 2: On selecting Upload a Pin option a dialog box opens that will help you navigate your computer and search for the image that you wish to pin.
Step3: On selecting the image, Pinterest will ask you for the board (from the list of boards that you have created on your profile) in which you want to upload the picture.
Step 4: After selecting the board all you need to do is Pin the image by clicking on the ‘Pin It’ button. One can also add description and title to the picture and customise it a little.
After the selection the image will be a part of your Pinterest account which can be shared with other friends on Pinterest.
- Repinning Images- Whether you’re viewing new pins from those you follow or pins from browsing the Pinterest network, it’s easy to repin images to your own boards. At times you come across pictures that you wish were a part of your boards as well. By following these simple steps you can easily repin images;
Step 1: Simply hover your mouse over the pin’s image and choose to Pin the image. You can also like and comment on the existing pin.
Step 2: Once you REPIN something, you will be prompted to assign it to one of your boards. After selecting the correct board the image will become a part of your board as well.
Pinterest is not only about creating your own identity on the website. It includes navigating through the Pinterest network and to follow new and unique boards. The platform can be considered to be a one stop destination point for many brands who wish to showcase their products to their users. Pinterest can be easily used to make creative boards as per the product categories. Especially new designers and boutiques are making ample use of the website and have been deriving useful insights. It’s a place to share and obtain new ideas from the growing community of other Pinterest users. Pinterest is both entertaining and useful and suitable for Pinterest marketing.
Be a part of the community and keep Pinteresting.
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