Wednesday, April 16, 2014

Shoot the Cookies

Undoubtedly, you open various pages on the internet on a daily basis. They may be anything and everything and none would want someone spying over them and recording every move that they make online. Cookies, the factor that records all the details from your logging into a page/website to your logging out. On social media there is a lot of information shared. Cookies store this information to use at a later stage.


McVitie’s, a famous British snack food who are also a premier biscuit making company have launched a campaign to promote themselves. A new campaign called “Shoot the Cookies” has been launched that targets internet cookies and talks about how bad they are since they spy on a person’s every move online. The brand has created an online website called ShootTheCookies.com to help users destroy all the cookies that spy what one is doing with one simple click. Now this is actually thinking out of the box.


The campaign consists of a pun on the word cookies, and aims to to Shoot the cookies so that one can feel free while browsing on the internet by creating a browser extension that scans for all the cookies on one’s computer and deletes them as well. Its available on the chrome web store and can be easily added to your toolbar on chrome. Once downloaded and installed, people can choose cookies from the list that they want to destroy and enjoy a spy free online experience.


The process of making your computer cookie free requires three simple steps;


1. Install the extension by clicking here.

2. Once the extension is installed, a little icon will appear on a toolbar.Click on it to launch the app.

3. The extension will display a list of all the cookies stored on ones computer. Choose the cookies which are the most annoying and click on the “destroy” button to delete them.



Its simple and its fun, its a one of a kind social media campaign , within seconds one can get rid of all the errors and all those factors that slow down the surfing and reduces the fun quotient from internet. Just out two day ago from when we write this, and the campaign has already done some great work. The creativity of the campaign is outstanding and the comparison that has been done between the edible biscuits and the cookies on the computer disturbing the social media and the internet experience.






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