No brand wants to be left out, they are all carrying out all possible marketing strategies in order to increase their presence in the market clubbed with a thorough and an influential impact that drives the brand towards improvement and betterment. Social Media is generally the key answer to all marketing related queries and problems.
Kellogg’s, is an American multinational food manufacturing company produces cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods. It is one of the leaders in the market producing great quality products from times immemorial. The brand has come up with ‘Midnight Spooning’ a campaign that supported the crunchy fans to have a light snack during the late hours while chatting and talking to people using the social media campaigns and smartphone apps.
Phone, text and chat services enable consumers to indulge in a witty, one-on-one conversation with Crunchy Nut, while pre-rolls give users a glimpse into the nutty boudoir. Interactive rich media ads within Facebook allow users to call and text the chat line direct from the ad unit, with different campaign stories served based on gender and time of day.
The disruptive campaign celebrates Crunchy Nut’s quintessentially tongue-in-cheek brand persona in a whole new way, expanding the role of the product to those who aren’t always awake at breakfast time.
Cruchy Nut fans are also able to satisfy their late night cravings by texting or calling the phone lines between 8.30pm and 5am.
During the day the website runs as a teaser telling people they’re too early, but at 8.30pm it transforms promoting visitors to call or text the phone line. A super hit campaign launched by the brand, some people consider it to be a rather wrong move. Kelloggs isn’t a brand that would support a campaign like this.
All in all the campaign was launched and was a success with the youth especially. All we can say is way to go kellogg’s.
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