As smartphones and tablets become a standard, rather than a luxury, thousands of new apps appear every year that are radically changing how we communicate and consume media. Likewise, the world of marketing is rapidly changing. Snapchat is to Instagram what Twitter was to Facebook — it allows users to send pictures and video that only exist for 1 to 10 seconds after they’re opened. These five tech-savvy companies have realized Snapchat’s innovative potential and are applying it to their marketing tactics.
New Orleans Saints
Image via Flickr by Cordey
The New Orleans Saints were the first NFL team to adopt a Snapchat account back in October 2013. They use the app to give their fans extra behind-the-scenes looks at what their favorite team does off the field. The Saints also use Snapchat to release photos of new merchandise, sneak peeks of upcoming uniforms, player antics, and so on. Snapchat allows the team to maintain a direct, intimate line of playful communication with their most loyal fans — especially helpful during the offseason. The Saints marketing team is a social media pioneer and incredibly hard to join. If you want a shot at working for the NFL, you’ll probably want to familiarize yourself with Snapchat while sharpening your business acumen online.
Chat Sports
Chat Sports, a purveyor of tickets to sporting events, used giveaways and classic marketing techniques to expand its brand awareness. For example, it offered Snapchat followers free tickets to a local sporting event of their choice if they convinced five of their friends to follow Chat Sports on Snapchat also. Hundreds of people responded within the first two days of the marketing event, bringing in tons of healthy traffic to Chat Sports.
Audi
German automobile manufacturer Audi began experimenting with Snapchat during the biggest football game of the year in 2014. Instead of spending millions of dollars to vie for coveted commercial airtime, Audi decided to use a Snapchat marketing blitz to focus on “anything and everything happening outside the football bubble on Sunday.” The result was a series of quirky images like an Instagram of nachos that allegedly received zero likes and a jumping turtle in a top-hat. Whether or not the snaps made sense, it certainly got people talking about the company.
Taco Bell
If there’s any company that puts Snapchat’s simple doodle-drawing feature to good use, it’s Taco Bell. The fast food taco company gained notoriety for using the app to reveal new products and menu selections. In April 2014, Taco Bell used Snapchat to reveal its latest Doritos Locos Tacos flavor. When it’s not unveiling new dishes, the chain sends entertaining, colorful snaps to delight its fans.
McDonald’s
Taco Bell wasn’t the only fast food company to get in on the Snapchat bandwagon — McDonald’s launched its first Snapchat campaign in early 2014 by posting what looks like a selfie of basketball star LeBron James. The company then sent fans incremental posts via Snapchat’s “story” feature, all to have James introduce the chain’s new Bacon Clubhouse sandwiches. Their fans were certainly lovin’ it.
Snapchat is just the latest tool that marketing managers use to strengthen customer loyalty and brand awareness for their companies. Have you seen it used by brands in any other way?
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