Social Media is of course an important field for any brand to market itself. With time and with the advent of smartphones mobile applications have somewhat taken the charge of promoting new and advanced products. Brand managers are looking upto tailor made mobile apps or the ones which incorporate social media within them. Most of the famous brands and specifically websites have now created their apps that are free to download and use.
The brand that we are going to throw light upon today is Kia, a well-known car manufacturer. The brand has recently released their very first sports car called ‘GT RIDE’. To incorporate the game a mobile app that lets you create amazing virtual race tracks in 3D by moving your mobile device around in the real world.
The car racing game easily corresponds to their newly launched product. One of the very solemn features of this app is that firstly you can easily sketch out a 3D path for yourself to drive your car through the various turns and obstacles and secondly once you’ve hand-made your crazy 3D track, you can instantly share that with friends and challenge them to beat you on your own track. Now that adds on the social factor to the app.
Sharing the app features to Facebook and Twitter will only add on to the promotions of not only the app but also the final and eventual product to be marketed. It has not been very long since the app was uploaded on the app store and it has been able to bag a considerate number of downloads. The video uploaded on Youtube has also received respectable downloads to take the brand further.
Nowadays the kind of social media campaigns that are run are far different and unique from the older ones. The use of the new media specifically the social media has grown and brands are giving more importance to the digital PR activities than any other.
This particular campaign has formed the backbone for a product that might just prove to be a great success in the market and KIA might just benefit loads out of it. Its entire promotion and branding will be dependent on the fact that how popular this one app is and how well it does.
via SocialAppsHQ Blog http://ift.tt/1kWbBNV
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