Social Media Marketing is taking a severe turn expressing itself in a quite different and a unique way. Every now and then new innovative ideas are coming up which have made it more easy for the brand managers and social media executives to create a positioning of the product in the social space. Now a days most brands are organising local campaigns and are trying to incorporate the social element in them by uploading its attractive video on Youtube thereby trying to make it famous and in turn lure more and more viewers.
The campaign we shall be discussing today concerns Playstation, a series of video game consoles created and developed by Sony Computer Entertainment with consoles in the fifth to eighth generations. Playstation has though not done many social media campaigns in the past this one was so perfectly conceptualised that it was a success and continues to be one.
Two days ago, on 30th March, Playstation created an installation that challenges people to insert their fingers into a machine that shock them, as a stunt to promote the new ‘inFAMOUS: Second Son’ game. People step right up, insert their fingers into the holes in the machine, before it charges up and starts increasing the shock over 5 long seconds. If you make it all the way, you win the new game!
Keeping up with the theme of the new game, ‘Enjoy your superhuman power in a locked-down Seattle. The choices you make along the way will impact everyone around you,’ playstation’s promotional strategy has been perfect and people are actually surprised to see the installation, especially when it begins to increase the power and an electric shock sensation is felt by the people given out by the installation. Though the social media presence of the game has not been felt enormously, the brand as a whole is quite famous on the social space.
The product in particular has been marketed in a whole different way. Nowadays using such kinds of electronic installations by brands is common. Many have done it in some way or the other and have benefited largely from it.
Second Son has a considerable burden on its shoulders as one of the PS4′s major exclusive launch window titles, but the end result looks to be what we can only assume is an enjoyable game. The same has also been highlighted in the way it is promoted off and on social media.
via SocialAppsHQ Blog http://ift.tt/1iUWhNq
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