Case Study: Compassion It Essay contest generated 3000+ votes

COMPASSION IT

COMPASSION IT is a global social movement designed to help all people achieve happiness and attain meaningful lives using one-of-a-kind reversible bracelets to inspire daily compassionate actions. The non profit organization was founded by Sara Schairer in 2011. The firm promotes the use of its one-of-a-kind reversible bracelets as a representation of compassion for others.

Campaign Focus

COMPASSION IT launched the contest to develop ideas to create movements to promote compassion that could spread on its own using organization’s own bracelets. The social media campaign focused at generating idea from the community and to explore its potential impact. The organization believed that an idea from the community tends to have high potential impact with high feasibility.

COMPASSION IT essay contest

The “COMPASSION IT essay contest” invited participants to develop an original idea for a movement to promote compassion among people. The participants were required to submit an original idea in the form of an essay of less than 250 words on “How would you start a Compassion It movement with 100 pairs of bracelets?” The participants were encouraged to promote their ideas to attract votes for a chance to win $1,000 dollars for their favorite charity. Thus, an essay contest app, powered by SocialAppsHQ, was installed for this campaign which included the following important aspects:

• Like Gate: The essay contest page was like gated so each participant had to like the page in order to view or post an entry. This helped COMPASSION IT to reach a larger audience and increase their fans by adding newer and relevant members to their Facebook fan page.


• Entry: Each participant had to post an essay in less than 250 words sharing their unique idea to create a compassion movement. This personalized the essay contest, creating a sense of inspiration among page fans and their friends. The participants were also required to invite friends to vote on the entry so as to gain maximum votes.


• Prize: The participant with the highest votes won $1,000 for the charity of their choice. Since the participants were the ones supporting the idea of compassion, the chance to show compassion to their favorite initiative encouraged fans to share generate their and promote it among their friends.

Impact

The essay contest helped COMPASSION IT increase their cause awareness to a great extent. The contest also generated user generated some highly relevant ideas to create a movement to promote compassion in the community.

Entries: 10 participants

Votes: 3,072 votes

The contest was a huge success and was widely appreciated among the followers of the cause. All this was made possible by SocialAppsHQ, an all in one social media marketing platform for your brand.

via SocialAppsHQ Blog http://www.socialappshq.com/blog/2013/10/29/case-study-compassion-it-essay-contest-generated-3000-votes/