Twitter to silence its music app

Twitter is planning to bid goodbye to its 6 month old #Music app after giving it a high profile launch.

Twitter #Music is a service that helps users discover and find new music based on the microblogging network’s activity, the artists users follow and songs that are trending. In addition to its iPhone app, there is also a web version of Twitter #Music.

Although, the app had a strong backup and Twitter to support it, the app was not able to maintain its position among the top 150 apps when Twitter’s video sharing app is ranked at the 15th position overall and 2nd according to the social media coverages. The #Music app has reached the 170th position (as of 21st October 2013).

Twitter is currently in the process of revamping its music team, and that its future focus will likely be on partnering with existing outlets, such as iTunes, Rdio or Spotify, rather than building a separate experience in-house. This makes sense because even if Twitter #Music as a mobile app is a failure, music still has lots of business potential, especially as the company prepares to go public.

When given a close observation it was found that Twitter #Music hasn’t received a UI update for iOS 7, it still lies in the iOS 6 version. Experts say that an in built music app will do much better for Twitter as compared to a separate app and interface.

Music shall continue to be a good business strategy but when incorporated and managed well.

via SocialAppsHQ Blog http://www.socialappshq.com/blog/2013/10/21/twitter-to-silence-its-music-app/