Researches carried out by many institutions reveal that Facebook ads on iOS are 1,790% more profitable as compared to Android. The study is carried out by Nanigans, one of the biggest buyers of facebook ads.
“Retailers are realizing significantly greater return from audiences on iOS than audiences on Android,” the report says. “For the first three quarters of 2013, RPC [revenue per click] on iOS averaged 6.1 times higher than Android and ROI [return on investment] on iOS averaged 17.9 times higher than Android.”
The difference in the device analytics has set the various marketers thinking, whether they should target the Android users, iOS users or both. The question mark shall prevail until there are better outputs achieved.
via SocialAppsHQ Blog http://www.socialappshq.com/blog/2013/10/19/facebook-ads-are-profitable-on-ios/
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