According to Facebook reports, the facebook referral traffic from Facebook to Media sites increased by 170% last year. Andy Mitchell, director of partnerships for Facebook, attributed much of the growth in referrals to improvements in Facebook’s News Feed algorithm. Facebook also disclosed that from September 2012 to September 2013, Time’s referral traffic rose 208%, BuzzFeed’s increased by 855% and Bleacher Report experienced a boost of 1081%.
Encouraging news organizations to post more often will aid a “Trending Articles” feature that seems to be a likely next move for the company.
Facebook took the opportunity to advise the users and specifically the brand managers to post more often and more frequently. The social media platforms aims at bringing as much traffic as they can via media sites owing to the recent competition with Twitter after the launch of Twitter ads.
via SocialAppsHQ Blog http://www.socialappshq.com/blog/2013/10/23/facebook-referral-traffic-increases/
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