Google is all set to sell the ad inventories for the social media giant Facebook. The ads will be sold via Google’s DoubleClick Bid Manager, its real-time bidding system. In a few months, marketers will be able to buy ads for Facebook’s Ad Exchange on the platform.
Though Facebook and Google can be considered as competitors but their joint venture might bring certain valuable changes that could sensationalise the social media domain altogether. Earlier, Google and Facebook have worked together using each others features and functions for their benefits.
via SocialAppsHQ Blog http://www.socialappshq.com/blog/2013/10/19/google-and-facebook-are-now-partners/
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