According to the Facebook’s Strategic PMD (Preferred Marketing Developer) programme team , the Facebook ads have generated some outstanding results making it a huge success for the company. According to the team, ad clicks, ad impressions and advertisers’ ROI were all higher in 2013 as compared to 2012.
The various editions and manipulations, made in these ads, brought better results and increased the level of trust the brand managers instilled in facebook. According to the study, which took into account more than 131 billion Facebook ad impressions and 4.3 billion social engagements, Facebook ads were clicked 29% more often in 2013, and the ROI was 58% higher than last year. It also stated that Twitter and Pinterest are also responsible for bringing a good amount of referral traffic to retail sites.
If the figures are assumed to be correct, then with such figures, better reach and frequency provided by the Facebook ads, brand managers and advertisers have nothing to worry about.
via SocialAppsHQ Blog http://www.socialappshq.com/blog/2013/10/29/facebook-ads-a-success/
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