Case Study: Crop Insurance Keeps America Growing Photo Contest generated 37 entries and 1000+ votes

National Crop Insurance Services

National Crop Insurance Services (NCIS) is an international not-for-profit organization that provides education, research, training and statistical analysis to the crop insurance industry. Its nationwide members provide agricultural producers with risk protection through private and public crop insurance programs. The organization promotes the crop insurance to protect the producer from the risk of crop failure in USA.

Campaign Focus

NCIS launched the contest, as a part of their campaign “Crop Insurance Keeps America Going”, in an effort to generate awareness about the drastic impact of drought US was facing at the time (2012-13). The social media campaign focused at creating making crop producers aware of the need of the crop insurance. The organization believed that farmers suffering from droughts believe that crop failures are non-recurring isolated events that they might not have to face again. Due to this, they considered crop insurance as non-productive expense. By showing producers the impact of the drought, a well deserving need of crop insurance can be created.

Crop Insurance Keeps America Growing Photo Contest

The “Crop Insurance Keeps America Growing Photo Contest” invited farmers, ranchers or crop insurance agents to share the images of drought struck areas and crops. The participants were encouraged to promote their ideas to attract votes for a chance to win an Apple iPad and Visa gift cards. Thus, a photo contest app, powered by SocialAppsHQ, was installed for this campaign which included the following important aspects:

• Like Gate: The photo contest page was like gated so each participant had to like the page in order to view or post an entry. This helped NCIS’s initiative to reach a larger audience and creating awareness about the impact of crop failure on the society.


• Entry: Each participant had to post an image of their experience with the drought the country was facing. This personalized the photo contest, creating awareness about the impact of crop failure on the country. The participants were also required to invite friends to vote on the entry so as to gain maximum votes.


• Prize: The top three participants with the highest votes won an Apple iPad, $500 Visa gift card and $200 Visa gift card respectively. The attractiveness of the prize encouraged people to share their experience.

Impact

Even in a community like farming that is not deemed very tech savvy, the photo contest helped NCIS increase awareness about the cause. The contest also generated excitement within the community.

Entries: 37 participants

Votes: 1,002 votes

The contest was a huge success with 1,002 votes that helped them reach their current base of 1,332 fans on Facebook.

All this was made possible by SocialAppsHQ, an all in one social media marketing platform for your brand.

via SocialAppsHQ Blog http://www.socialappshq.com/blog/2013/11/05/case-study-crop-insurance-keeps-america-growing-photo-contest-generated-37-entries-and-1000-votes/