It seems that Katy Perry is trying to come in terms with social media. Lately, she has been using social media platforms like Twitter and Instagram to connect with her fans and expand her following. At the same time, she has not ignored the potential of social media to marketing her upcoming album.
Katy paid her tribute and condolence to Olivia Wise, the teenage girl who died of brain cancer. Olivia’s cover of Katy Perry’s “Roar” has attracted more than 1.6 million YouTube views since October. Katy Perry also recorded a message to the girl to showcase her appreciation for Olivia’s beautiful work.
Shortly thereafter, on November 25, 2013, Perry teamed up a digital media agency to create ‘PrismLights’, so that her fans and followers can show what unconditional love means to them. ‘PrismLights’ is a live compilation of Instagram photos tagged with #KatyUnconditionally onto a map to promote ‘Unconditionally’, Perry’s latest from the album Prism.
PrismLights shows countries and continents shaped as prisms, which becomes more illuminated as more and more photos are uploaded. The site’s visitors can view the submitted photos and their captions by clicking around on the map. People can easily find their submissions by connecting their Instagram accounts to the site illuminating their own photos.
Perry has truly taken digital marketing to an entirely new level with this creation.
via SocialAppsHQ Blog http://www.socialappshq.com/blog/2013/11/27/katy-perry-on-active-mode/
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