Make the most out of LinkedIn groups

Social Media domain has become the hub for all kinds of marketing activities. Facebook and Twitter are becoming the most powerful marketing platform. Amidst the jungle of social media networks, LinkedIn is one of those platforms which have never been utilized to its full potential. The professional networking site is one of the most powerful platform for B2B marketing and recruitment.

The biggest asset of LinkedIn is the LinkedIn group. These groups are not difficult to use and if you make the most out of these groups, you can give your brands a big boost with very little of efforts. However, you need to know, how to make the most out of these groups.

1. Join the right network

Selecting the most relevant group out of the sea of groups available on LinkedIn is a difficult task. For every field and every need there are so many groups that people at times get confused regarding the authenticity and credibility of these groups. A method you can use is to choose the relevant groups that have influential followers.

2. Review the group closely

Once you have joined a particular group, it is of utmost importance that you completely understand the group. Review what kinds of discussions are happening, know the other followers of the group. This will help you find the right people to connect with.

3. Join corporate/sponsored groups

LinkedIn has officially partnered with brands or corporations to help them build these robust Groups. Within each of these Groups, the organization can drive member visits and discussion participation while also controlling the ad display space within the Group site. Well managed, in depth discussions, interesting comments and suggestions are provided in these groups.

4. Participation

Joining a group and participating are two different things. Mute presence makes no difference. Your presence will only be felt if you actively participate and interact with other LinkedIn users. In order to make the most out of LinkedIn, it is essential that your connections are strong and that you are known as knowledgeable connection.

via SocialAppsHQ Blog http://www.socialappshq.com/blog/2013/11/30/make-the-most-out-of-linkedin-groups/