Ever since it’s successful IPO, Twitter is in news for one reason or another. The social networking/microblogging site has bought many changes and rolled out several new features which are working in its favor. Now, Twitter has put up age filter to restrict the exposure of its younger users to more ‘mature’ topics. So, If you want to follow let’s say an alcohol brand like Heineken or Jim Bean on Twitter, you will have to confirm your age within 24 hours to be eligible to follow the page.
According to a blog post made by Twitter’s Tarun Jain, “Our hope is that this approach to age-screening will enable alcohol brands to responsibly and safely connect with the right audience on Twitter.” Apart from the above mentioned brands, Twitter has joined hands with Bud Light, Knob Creek and Bacardi as well and any user navigating to these pages to follow them will have to pass Twitter’s age verification.
Of course there is no end to inputting wrong birth dates and forging the details, yet maximum under age traffic would discourage users to follow that page
via SocialAppsHQ Blog http://www.socialappshq.com/blog/2013/11/27/twitters-new-age-verification-system/
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