It seems that this year Times Magazine decided to go social for deciding the ‘Person of the year’ contenders. Times Magazine has joined hands with social media giant Twitter to help them list the most deserving candidates for the award.
Twitter users can support their favorite person by using hashtag, ‘#TIMEPOY’ in their support tweet. Users can send in their votes by 4th December. However, unlike other twitter votings, the person with the maximum votes will not be declared winner. Instead, the editors at Time magazine will consider the public opinion from the tweets before reaching upon a concrete decision.
“TIME will also be incorporating Vines, Twitter’s 6-second video product, into its Person of the Year walk-up, with celebrities, politicians and other influential people weighing in on who they would choose.” According to Time’s POY blog.”The announcement of the TIME Person of the Year will be made by TIME managing editor Nancy Gibbs on NBC’s Today Show on Wednesday, December 11, coinciding with the news breaking on Twitter from @TIME.”
What’s interesting is that Time will be using Poptip, a twitter conversation analytics tool by company of same name, for the campaign. The social media analytics start up will get a major boost with this campaign.
via SocialAppsHQ Blog http://www.socialappshq.com/blog/2013/11/26/twitter-and-times-magazine-to-decide-person-of-the-year/
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