Six months after its announcement on their blog, Twitter has launched a TV conversation targeting feature for its users in US and UK. According to Twitter’s blog, “Now advertisers can easily reach Twitter users exposed to integrations, sponsorships, and other innovative TV tie-ins for an additional touch point or message expansion.”
With Twitter’s new mapping technologies, networks and brands can target their promoted tweets to the viewers who engage with a specific TV shows. It doesn’t matter if the brand is running a spot on the program or not.
This feature would enhance the capability of advertisers to target Twitter users based on their likes and their behavior. Using this feature, they can strike conversations related to a TV show with the viewers during the show.
The potential of this feature will only be limited by the imagination of the brand managers.
via SocialAppsHQ Blog http://www.socialappshq.com/blog/2013/11/22/twitter-tv-conversation-targeting/
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