Ever since its IPO, Twitter has been introducing new additions or modifications to its platform continuously. On December 16, 2013, Twitter announced that users will soon begin seeing promoted accounts on their mobile timelines.
Twitter launched promoted accounts in 2010 for promoting business and advertisers accounts. This came on the desktop version as “who to follow” recommendations. Though, in desktop version,the ads are displayed in a dedicated space above “Trends”, on mobile, they will appear in the timeline.
Tarun Jain, Product Manager, Revenue at Twitter said in a blog post, ‘Twitter has been running a beta program with a few businesses for the new ad unit and is satisfied enough with the results to take it global.’
This year Twitter has made several huge decisions which will define the future of the company to a great extent. From Twitter’s IPO to a huge number of minor and major modifications on the all platforms of the social networking site which so far have worked in favour of Twitter. Let’s see if this trend continues.
via SocialAppsHQ Blog http://www.socialappshq.com/blog/2013/12/17/now-promoted-accounts-will-come-to-your-twitter-timeline/
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