Facebook has taken a step forward for providing mobile ad networks to advertisers in mobile apps from different publishers. Facebook is now acting as the middleman between publishers and advertisers to allow a brand to promote itself not only on the social media giant website but also certain other apps which Facebook declined to name.
Though this initiative was also taken by the company in the fourth quarter of 2012, it was pulled back three months later. Attempts again started in 2013 and this time Facebook is going ahead with it. The company announced on its blog post, “Our aim is to demonstrate even greater reach with the same power of Facebook targeting for advertisers both on and off Facebook. While we have run similar tests in the past, this current test is more like a mobile ad network in that we are working directly with a small number of advertisers and publishers rather than an outside ad-serving platform.”
On 22nd January it ran its first test in this respect. Although there will be no difference for a viewer or a user of the ad because the ads will appear to be similar like it presently does in all third party applications, the major difference will be felt by advertisers who will get a better reach and frequency via Facebook’s database.
Facebook has wholeheartedly devoted itself into mobile marketing, mobile advertising and its own mobile site. Is Facebook having second thoughts keeping in mind that their teen audience is decreasing, users are leaving the platform and preferring competitors.
What are your views on Facebook’s new updates and projects that it is undertaking? What is on Mark’s mind? Share your views in the comments section below.
via SocialAppsHQ Blog http://ift.tt/KJJbFB
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