The concept of ‘tailored audiences’ has been highlighted by Twitter for its advertising policies since December and aims at achieving a heavy flow of revenue via the enhancements made in the ad targeting methods that have been modified and extended.
In their Advertising blog, Twitter announced that advertisers can now reach you through your Twitter ID or email address, offering the kind of targeted ad messages that Facebook specializes in. This particular concept can actually raise the CRM messaging resulting into an annoyed customer which might turn into a non user of the brand being advertised and subsequently of the website.
Although other social media giants like Facebook are using a similar procedure, they also allow tailored advertising as per the interests that users fill while creating their account on the platform, but receiving private messages and receiving promoted/sponsored posts in the news feed are two different things.
Of course Twitter will be able to catch up with Facebook and may be its does better, given the current conditions but targeting users on Twitter based on their conversations may not be as effective; they may just be remarking on news of the day, whereas on Facebook, they are somewhat more likely to be stating a preference.
Even though both the companies are now largely dependent on advertising as the biggest source of revenue for them, they cannot leverage advertising activities at the cost of their user base and likers of the website. For Twitter it is a step it has to take but its fate will be decided once we know how users respond to it.
via SocialAppsHQ Blog http://ift.tt/1d5ds8r
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