Facebook is up and again all set to bring about a change in the news feed. The commonly seen sponsored stories will no longer be a part of Facebook as of 9th April 2014, Facebook declared via its blog post.
Sponsored stories are types of advertisements which appear in the home page of a user’s Facebook account. Every time a friend interacts with a sponsored page, app or event, the interaction appears as a sponsored post in the news feed only if the page wishes to promote it. Now advertisers will be able to avail these services only till April.
As per a spokesperson, “As announced in June of last year, we’re bringing the best of sponsored stories – social context – to all ads. Since this update makes sponsored stories redundant, we will no longer offer them as a standalone ad unit for marketers. Social context will continue to appear with all ads where eligible. Our social advertising honors the audience that people choose, so nobody will see information in social context for an ad that they couldn’t already see.”
After April 9th all sponsored stories will transform into other ad formats. Facebook is about to start the social context element of sponsored story ads where one or more of your friends are featured in the ad — will simply become commonplace in all Facebook’s advertisements. If a user comes across a marketer’s ad and has friends who have Liked that marketer’s Brand Page, that information will be included.
Facebook has off late made many changes in advertising and many a time the marketers have had to suffer. Lets see the fate of marketers once sponsored ads are eliminated in April.
via SocialAppsHQ Blog http://www.socialappshq.com/blog/2014/01/10/facebook-eliminates-sponsored-posts/
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