2014 may mark an all new era in marketing. A tweet by the film critic of New York Times on Inside Llewyn Davis made its way to a full page ad featuring only the tweet.
"For Your Consideration" full page @nytimes ad … And it's a Tweet. pic.twitter.com/xezFhyatbI … Corr: Well, as it turns out an MT…
— Kirstine Stewart (@kirstinestewart) January 4, 2014
The ad was placed by CBS films in order to promote the film which is a comedy-drama film that follows a week in the life of a young folk singer in the early 1960s. A.O Scott, the man who tweeted the message that became an ad was surprised to see such an advertisement in his own publication carrying his very own tweet. Scott called the ad “a bit of a surprise” and said he was “a little freaked out.”
we have reached a strange new place in marketing when tweets become full-page print ads.
— a. o. scott (@aoscott) January 4, 2014
The biggest surprise to the critic was that his tweet was modified before becoming a full page ad. In his original tweet he had mentioned two other movie names as well that were professionally removed. In a report NYT explained its reason behind using a modified tweet in their newspaper as an ad, “Generally we accept movie ads that include quotes from our critics from reliable sources and expect them to be accurate and acceptable in taste,” the statement read. “This particular ad adheres to our advertising acceptability standards, and is appropriately labeled as an advertisement.”
This is how the social media domain is influencing the traditional market. The marketing field is too full of social media practices and brands are trying to incorporate the same in as many possible ways. Social Media Marketing has played a very important role in a number product life cycles and continues to dominate the marketing budget and strategies for them.
via SocialAppsHQ Blog http://www.socialappshq.com/blog/2014/01/06/the-new-marketing-tweets-become-full-page-ads/
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